Real Estate Fight Club
 

Real Estate Fight Club

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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.

Episodes

If You Lose The Listing, Should You Call The Seller For Feedback?- EP 179

Monday Feb 27, 2023

Monday Feb 27, 2023

On this episode of the Real Estate Fight Club Podcast, find out if you can or cannot contact the seller after they have listed with another agent. Jenn and  guest Jim talk about Article 16. What are the different scenarios and where are the boundary lines? Tune in to find out.

 

Episode Highlights:

  • Jim shares a story of two agents who have been in the same market for many years as friendly competitors.
  • Jenn talks about a handful of times when she has been up against agents in the same brokerage and her suggestion on how to handle it.
  • When things don’t go amicably between competing agents it can get messy. In the story Jim shares, an agent reached out to a seller who chose another agent over them seeking to understand why, who then complained to their current realtor and ultimately filed the ethics claim.
  • Jim reads Article 16 which has many subsections and states that you cannot interfere with another agent's existing agreements. In the case that he shares, the panel made a decision that Jenn initially does not agree with.
  • Jenn likes the idea of full circling when someone chooses the competition versus you. 
  • Follow up and timing are important to determine whether or not it is considered interference via the Code of Ethics.  
  • “As an agent, you have to have a system of persistent follow up”, says Jenn.
  • What about pre listing questionnaires?
  • How do you set up an expectation of clear expectations?
  • Permission from the listing agent would be required if it is already clearly listed on the MLS and it is not in question if they chose you as their agent or not.

Resources Mentioned:

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/

 
 
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Is Geographical Farming Dead, With Ryan Smith?- EP 178

Monday Feb 20, 2023

Monday Feb 20, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn, Monica, and guest Ryan will duke it out over whether geographical farming is dead or not. If you have preconceived ideas about geographical farming, be ready to let them be challenged. Tune in now.

 

Episode Highlights:

  • What is geographical farming? 
  • Jenn introduces Ryan Smith, he has a program and podcast called, “Launch Your Farm”
  • Most agents when they hear farming think of the traditional old school way.
  • Ryan talks about the shift to community based rather than personal based.
  • People do not care about the stats until they know you care about them.
  • He has the formula CPR- Community, Positioning, and Relationships.
  • How do you create a servicing persona?
  • Jenn asks Ryan how you pick where you are going to geographically farm and a few examples.
  • What does ambassador mean and what does it look like when it shows up in a postcard?
  • Ryan shares how his farm did a community fundraiser event and then tied that into marketing on their postcard to share about it.
  • Ryan talks about relationship building and its value in converting leads. 
  • Monica asks Ryan to share some simple, inexpensive ways to be known in a neighborhood.
  • How should you be communicating and how often for farming?
  • Start with your goals and your time, energy, and financial budget.
  • Self promotion alone will not give you the success you’re looking for.
  • How do you educate people along the way?
  • Jenn asks if people follow his class and formula, what the results timeline is.
  • Why is the neighborhood home price report so powerful?
  • Ryan advises against just throwing money at sponsorships but really actually get involved where people see you and not just your brand.
  • How does the farm and funnel work?
  • What is direct response marketing? Ryan explains the opportunities with it.
  • Ryan has a podcast called, “Launch Your Farm” and his website has the same name. He shares about his program and what it offers.
  • What about buying a list for farming?

 

3 Key Points:

  1. Most agents think of farming as an old, traditional way that is now outdated or too inefficient. Ryan brings a new perspective and more factors to consider than have previously been taught.
  2. Postcards are not the only strategy for farming. Ryan shares how you can use them and what it looks like to make them more meaningful for connections and servicing the community.
  3. Two of the key factors to success in geographical farming is to get people to put their hands up rather than just sending your name out there as well as consistency in the long game. 

 

Resources Mentioned:

 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/



 

 

 

 

 

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You Will Fail In Real Estate In 2023 If You Do Not Do This- EP 177

Monday Feb 13, 2023

Monday Feb 13, 2023

 

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica welcome guest Curtis Fenn as they duke it out over the topic, “What is the number one way to ensure that you fail in 2023?” Curtis is the president and COO of RedX. It is no secret that times are changing; Are you prepared? Don’t miss this episode!



Episode Highlights:

  • Monica introduces Curtis Fenn, the president and COO of RedX. 
  • Have you heard of RedX? It is a system that Jenn personally uses too. RedX - https://www.theredx.com/fight-club
  • Times are changing. What do you need to do this year, right now to prepare?
  • Monica asks Curtis to share what is changing from his viewpoint as he is behind the scenes.
  • Expireds are up almost 60% year over year. Jenn says it should really be up 500%.
  • Curtis talks about the strange current times  we are finding ourselves in real estate and the gap between the perspective of buyers and sellers.
  • “As real estate agents, our job is to close that gap between buyers and sellers to make a fair deal for both sides”, says Curtis.
  • The skill of going out to hunt for and find business is gone because there has been nearly a decade of agents who made massive amounts of money and sold a lot of homes and they never actually learned to hunt.
  • Curtis says their company wants to change the perspective on prospecting. He says there are more ways to go out and proactively prospect effectively right now.
  • Don’t advertise on Social Media like it is a billboard.
  • Marketing has changed in two ways. What are they?
  • Nobody transacts on Social Media so there needs to be another personal impact in addition.
  • What is the blue car analogy aka frequency illusion?  Curtis talks about how you have to play to that human phenomena in your marketing.
  • Are you prospecting for the position of top of mind awareness in the category of realtor? There is a layer of strategy to add to that.
  • Do you feel like there are never enough leads? Jenn talks about going deep and asks Curits to share about their brand builder that RedX has. 
  • There is the paid side of Social Media and there is an organic side. When you post, your followers and their followers will see you on the organic side. Where those two come together is through boosting, how does it work?
  • How do you target a FSBO or Expired via the paid route?
  • How does the RedX technology work?
  • Jenn shares what she likes about using RedX.
  • Identifying who you are targeting is essential especially in the market this year. 
  • The human connection cannot be replaced because it validates who you are and reminders of what you’re doing.
  • Are the days of ‘smiling and dialing’ over?
  • What are you doing with the other 97% of people who weren’t ready when you had them on the phone?
  • How do you make a significantly different follow up?
  • Marketing is Curtis’ background. He went to a digital marketing conference that shared research about buyer behavior. There is so much education in the world today that you may not know where any given person is at in their buying journey.
  • Think about nurturing vs. converting especially when people are at different stages in the buying process but also be aware of people who are ready right now and move on because that may be exactly what they want.
  • Don’t forget to check out RedX at https://www.theredx.com/fight-club or call 800-731-7339 and mention Real Estate Fight Club.





3 Key Points:

  1. Times are changing in real estate. Curtis, as the COO of RedX lead generation has a valuable behind the scenes perspective that he shares to help you understand the biggest shifts that are happening right now.
  2. What are the skills that have gone away over the recent years that need to be a part of your business to thrive? Curtis points them out as well as the ways you can proactively prospect through Social Media.
  3. Curtis lists the ways that marketing has changed and shares how you can adapt.

 

Resources Mentioned:



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/



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Building A Real Estate Business By Driving Leads Using YouTube With Levi Lascsak-EP 176

Monday Feb 06, 2023

Monday Feb 06, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are honored to be joined by Levi Lascsak who is a YouTube master. He joins the show to share his top 3 tips for generating leads on YouTube. Whether you are a new or seasoned real estate agent, you will benefit from his valuable insights and strategies. Tune in now.



Episode Highlights:

  • Jenn introduces Levi Lascsak who is at eXP realty as a real estate agent. His team is called the Living in Dallas Team.
  • Levi released their first video on Dec 5, 2020 during COVID when he started his real estate career. His business partner, Travis also got licensed in Dec 2020. They just hit the two year anniversary mark.
  • Levi and Travis did not sell any homes in Q1 of 2021. It took them 90 days to get the first deal to close from YouTube and they closed  the first two transactions in April of 2021. The last 9 months of 2021, they closed 64 transactions, 33.5 million in volume, and hit right over 1 million in commissions.
  • In 2022, their success completely snowballed. He shares their incredible jump in success.
  • Levi set out to make a steady Eddy living. He didn’t want to cold call and door knock so he started with videos and referring business to agents.
  • Levi shares how he met Travis and his ambitions.
  • He shares the story of how they had to quickly add on people.
  • How do you know when to start a team?
  • By January of 2022, they had 10 agents on their team.
  • Monica asks Levi how he navigated creating videos. 
  • Levi explains that he made a plan prior to getting into real estate; He started research in the summer of 2020 when his business shut down because he worked with schools on retirement plans and they shut down due to COVID. He began to consider how to pivot.
  • YouTube was Levi’s last choice. He realized it was a search engine so you can figure out what people are searching for on YouTube and Google. People were trying to learn about buying and selling…Levi used his knowledge about Dallas to create content and attract people.
  • His YouTube Channel, Living In Dallas was built on providing information about the area and understanding search terms.
  • How do you get leads from YouTube?
  • Levi has a book called Passive Prospecting that is coming out soon! He breaks down the principles of YouTube as well as breaks down the process for how to start your own channel with all of the components.
  • “If you treat YouTube like a business, it will pay you like a business”, says Levi.
  • Levi says research, plan, and then film.
  • What should a timeline look like for filming, editing, and publishing ahead of time?
  • Do you feel guilty about not generating leads and therefore struggle to take time off? Levi has advice.
  • Levi does 3 videos/week. He says consistency and quantity is especially important up front. The more you do it, you develop muscle memory and it gets easier, you then start to build quality.
  • Is there a category that is watched more than others? Levi talks about the categories and the ways they can be utilized.



3 Key Points:

  1. How can you make yourself known as a new real estate agent? Levi has been in the business just over 2 years with huge success. He shares how he learned to utilize YouTube.
  2. How do you get leads from YouTube? Levi explains how you research and plan for success.
  3. Levi shares valuable tips for being able to have passive prospecting and guilt-free time off.

Resources Mentioned:

 

https://www.youtube.com/c/LIVINGINDALLAS

info@livingindallastx.com

Levi Lascsak - https://passiveprospecting.com/

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)


Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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Should You Get Into The Real Estate Business With Family?- EP 175

Monday Jan 30, 2023

Monday Jan 30, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are fighting over whether or not to get into real estate with family. Kareen Larsen from Colorado joins the show and fight today as well; She recently started a podcast with Jenn called “Lead Like A Woman" where they talk about leadership and success. Can it really work going into business with your family or should you just avoid it at all costs? Tune in!




Episode Highlights:

  • Kareen is with the Kinzli Team in Colorado. She jokes that her dad has been in real estate since real estate began; He has had his license for 54 years and was a realtor in the 60’s and 70’s when brokerages were small and things were very different.
  • Kareen shares how as a child, she pretty much grew up in a real estate office. It was a huge part of her upbringing.
  • At 23, Kareen returned home to work with her dad after she realized that the city life was not for her.
  • What about a niche in the real estate world? Kareen shares her experience with her and her father and the type of real estate they do.
  • What about differing strategies and opinions? 
  • Kareen says her philosophy is that the focus needs to be on the team as a whole not on her as the individual.
  • “Every success comes from a whole team effort and if you think you did it by yourself, you are absolutely wrong”, says Kareen.
  • Monica has heard way more nightmares than success stories with family members getting into business together.
  • How should you think well about a business partner? 
  • Compensation throws people into the weeds. How do you figure it out?
  • Different seasons need different support levels. Kareen shares how her team places emphasis on helping one another, trusting one another, and making space for everyone to take breaks and be there for their family as well.
  • Real estate is an all consuming business. Balance is hard to implement but so important.
  • Monica shares what advice she gives to anyone considering partnering in the business, starting a team, etc.
  • What kind of unique roles could you have to create a thriving team?
  • Jenn says she is in agreement that it definitely depends on who your family is and whether or not it makes business sense first. 
  • Kareen shares questions that in hindsight, she should have asked when going into her father’s established real estate business.
  • After you have been in business so long, you really are an advisor.
  • How do you set up expectations to evaluate or reevaluate if things don’t work as you originally agreed for them to?
  • Monica talks about experience examples 
  • Kareen grew up on a ranch and in an environment where work was a part of daily life and it was a privilege.
  • Monica would say 85% of the time it is a bad idea to go in with family because the beautiful success story that Kareen shares does not seem like the norm.
  • Jenn and Kareen talk about launching their new podcast.

  



3 Key Points:

  1. Jenn, Monica, and Kareen discuss the importance of team focus over the individual and how Kareen has seen it played out in her experience and career.
  2. There are hard questions that you need to ask before you go into business together as well as make sure you align fundamentally. Kareen discusses the questions that you need to ask when you’re considering it. 
  3. Kareen talks about the importance of mentorship and how it is missing in the industry.

 

Resources Mentioned:

Kareen Larsen - 970-568-3600

https://kinzliteam.homesincolorado.com/

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

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How To Build A Scalable Real Estate Team- EP 174

Monday Jan 23, 2023

Monday Jan 23, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about scalability. Guest, Randy Wouters joins the show; He has been licensed since 2018 and he is at eXP realty. He has been an operations manager, a growth manager, and now he is the CEO of BuildU, which coaches, trains, and supports agents. Don’t miss out!



Episode Highlights:

  • Jenn introduces Randy Wouters, who used to be a Physics teacher but has been licensed in real estate since 2018 and is now CEO of a company called BuildU.
  • Randy describes his entry into real estate as ‘fast and furious’ and talks about the different roles he has had.
  • What does a growth manager do? 
  • Who should not be looking to start a team? Jenn asks Randy to share his thoughts.
  • Randy says, “Starting a team is a different beast.” It takes a different skill set and no matter how good you were as an agent on your own there will still be a big learning curve.
  • Do you have a heart to pour into people? Randy talks about how valuable that is in real estate.
  • What is scalable versus profitable? 
  • What about the 90/10 rule and how startups relate to starting a team?
  • Randy shares how you can eliminate some of the very costly mistakes and heartaches that people make.
  • What does servant leadership look like?
  • Your client is the agent when you are a full time leader. Randy talks about the importance of training yourself.
  • Jenn talks about how many people think they are looking for their forever home and how agents do the same thing when they look to get set up with a team.
  • Your number one step should be to hire a coach to skip making bad steps.
  • What is the difference between a “me” and “us” team? A “me” team really is not scalable though it can be profitable.
  • Randy has a whole course on team agreement. He says, “Do not grab someone else’s team agreement and slap your name on it.”
  • You have to think about the black holes of “time suck”. What are they for you and your business? Randy talks about the biggest ones he has seen.
  • There may be boring aspects like writing own your standard operating procedures but Randy outlines the value of physically doing so for every step of the way and why it matters for building upon reputation.
  • What do you expect in terms of professionalism and how do you express it?
  • “Be able to take on a new licensee even if it's not your goal”, recommends Randy.
  • The only way to know what truly works is to have the same agent attraction systems/ Randy shares about the analogy of boat building and creating a legacy.
  • How do you become the leader of leaders over the leader of members?
  • Jenn asks Randy how people can get in touch with him about courses and additional information.

3 Key Points:

  1. Jenn, Randy, and Monica discuss the challenges when an agent decides to start a team. Randy says many don’t consider how much they are moving into a people management role and how different that will be than doing their own thing.
  2. Randy shares ways that people can eliminate some of the very costly mistakes and heartbreaks that many agents make.
  3. Don’t rush to hire anybody. Who is the first person that you should hire? Randy talks about the importance of a coach who has accomplished your goals. You have to invest in yourself if you’re going to be a successful leader.

 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

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Top 3 Mistakes Real Estate Agents Make When Communicating With Their Clients- EP 173

Monday Jan 16, 2023

Monday Jan 16, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica welcome Jesse Zagorsky, an agent and influencer who runs The Live Love San Diego Homes team. The question they are fighting over today is the top 3 mistakes real estate agents make when communicating with clients. Are you making them? Tune in and find out.



Episode Highlights:

  • Jesse introduces himself. He has been a coach, trainer, owner of his own brokerage with his mother for 14 years with his mother prior to what he is doing now. He is very familiar with all aspects of real estate.
  • Jesse’s book is the topic of the cardinal sins of text, DM, and email. Most communication style books are boring but Jesse decided to take them on in a new light.
  • What is the deal with email driven communication? Jesse has an interesting success story when he lived in Thailand for a year and was still able to sell hundreds of homes in San Diego.
  • When you nail clear communication, your efficiency grows and reaps great benefits as Jesse can attest to.
  • Do people like calls or should you text first? How have things changed?
  • Concise is key. You are writing to people who are busy doing a lot of other things at the same time. 
  • What is the most important thing in creating text messages and emails? Jesse also talks about previewing and bullet points.
  • What is digital rapport? Jenn, Monica, and Jesse discuss how it works.
  • Jesse recommends asking one question at a time. Jenn says that is super annoying.
  • Jenn suggests knowing your client and what their needs and preferences are for  communication.
  • Do you reread your messages before you send them?
  • Monica asks Jesse to talk about mirror matching and how to establish with the client how they would like to communicate. 
  • Jesse says he will honor a clients wishes and will also ask to make a call if a call is deemed necessary even if it was already stated as not their first preference.
  •  What about using pictures and GIFs?
  • What is texting acceptable and not? 
  • What is voice texting good for?
  • Jesse shares a story from how he shifted things at the beginning of covid and how it started to really save him on time.
  • Know how to ask and answer questions in an appropriate way that gets the information that you need.
  • Monica says remember the importance of telling the client what you're going to do and circling back to tell them that you did in fact do what you said.
  • Want free training and shows? Check out Jesse’s site: ttps://theagentcollective.com/



3 Key Points:

  1. “More and more of our communication in real estate and as human beings is going to written”, says Jesse. He discusses how communication is evolving and the importance of nailing clear communication.
  2. The black to white ratio is in a message where black is the text, white is the space around it. So many are guilty of writing huge block emails or text messages that are a page of scrolling. How should you change it up? 
  3. Jenn, Monica, and Jesse discuss honoring clients wishes, digital rapport, and helping clients make it through stressful times in their lives.

 

Resources Mentioned:

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  




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Should Buyer Agent Present Offers Directly To The Seller?- EP 172

Monday Jan 09, 2023

Monday Jan 09, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it out over whether or not a buyer’s agent should present offers directly to the seller. Monica sees a potential disaster zone in that situation whereas Jenn has a different perspective. Tune in for all aspects around this potential scenario.

 

Episode Highlights:

  • Jenn shares about a house she just bought in the city with no HOA and her plans for it.
  • Monica says that a buyer’s agent presenting directly to the seller sounds like a disaster zone…Jenn says it sounds amazing.
  • Jenn says if it worked this way where buyers agents presented directly to the seller maybe she would represent more buyers, she explains why.
  • Does it depend on who the listing agent is?
  • How would it change how the buyer’s agents talk to their buyers?
  • Monica says then are sellers required to sit through all the presentations? Jenn says they should be able to pick a top few.
  • Monica tells Jenn that she thinks it is a great idea because she knows her own level of skill. What about the disadvantages if an agent wasn’t great in front of the seller?
  • Monica says that the buyer’s agent should be able to convey the needs of the buyer through the contract because that is what it is there for. 
  • What are the real pros and cons to buyer’s agents presenting to sellers?
  • Jenn believes that this scenario could raise the sales skills standards in the industry.
  • What about a buyer’s agent sitting down with a seller’s agent?
  • Monica mentions Ryan Bowan who creates a video to send along with his offers.
  • Would you as an agent make a video to detail the bullet points ?
  • How would you help the buyers seem relatable to the sellers in your offer pitch? Monica and Jenn discuss ideas.
  • What is neuro linguistic programming? What are the concepts?  Monica talks about it briefly.
  • It matters who is on the other side of the deal. Presenting a level of professionalism could be expressed through video.
  • Tiebreaker, Robin Katz, from One Sotheby’s in Miami, FL. She believes buyer’s agents should have the opportunity to present. She has personal experience with it she shares as well.
  • Robin talks about how things differ from the past and how much more used to be in person and the possible advantages of meeting the sellers in person. 

 

3 Key Points:

  1. If buyer’s agents could present directly to the seller it would likely change how they talk to their buyers and also improve communication and a clearer understanding of what buyers are right.
  2. “Monica says a buyer should not pay for the buyer’s agent's inability to have a discussion in front of the sellers. They should be able to convey the buyer’s needs through the contract, that is what it is there for”, says Monica.
  3. Jenn and Monica discuss the true pros and cons of a buyer’s agent presenting to sellers.

 

Resources Mentioned:

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

 

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WWYD: The Difference Between An Offer Of Compensation Vs Cooperation- EP 99

Wednesday Jan 04, 2023

Wednesday Jan 04, 2023

 

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

RedX - https://www.theredx.com/fight-club/

 

 

 



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Working With A Client Who Wants Out Of Their Real Estate Contract- EP 171

Monday Jan 02, 2023

Monday Jan 02, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it over what to do when your client’s have buyer’s remorse. Are there ways that you can help prevent buyer’s remorse? What should real estate agents be doing to give buyers a realistic picture of commitments and also always express that they are supported? Tune in.

 

Episode Highlights:

  • Jenn says step number one to avoid buyer’s remorse is to not work with buyers. Monica says that is a fantasy non-reality.
  • How can buyer’s remorse be preventable?
  • Are you doing buyer’s consultations? Monica explains what to discuss- the steps that you take them through to ensure what their desired outcome is. She says so many agents are not doing this and it is hurting them and hurting their buyers.
  • What is a pop tart agent? You need to set expectations.
  • Monica and Jenn discuss what they would say during the buyer’s consultation to address buyer’s remorse.If you go to https://jennifermurtland.com/Vault/, you can get a buyer’s agreement that you can edit to fit your needs.
  • Jenn advises, “Sell more, don’t freak out.” 
  • People only move because of something else emotional that is going on. Jenn says they could just be freaking out in general, not really having buyer’s remorse.
  • What if you ask your buyer’s together where they are on the scale of terrified and don’t want to buy the house so excited and can’t wait to own a new house. Monica says the answers to that are so key and protect your buyers from getting in a situation that costs them money and not their desired outcome.
  • You can’t put your own need for cash into the emotional ride of buyers.
  • How far do you push? How many questions do you ask and how do you consult when someone calls and says it was a big mistake and they want out?
  • What about attorneys? Jenn brings up the possibilities and also encourages to make sure the buyers feel you are on their side. Monica shares some verbiage regarding it.
  • Make sure to bring it up with buyer’s that they will likely freak out and bring it up multiple times if applicable, like if you see signs that it could be going that way.
  • 2023 is your year! Call Jenn and Monica if you have been curious about what it would be like to work with them.
  • Tiebreaker, Kim Costa, joins the episode today; She is with Atlanta Fine Homes Sotheby’s International Realty.
  • Kim is writing a book on this topic specifically. She has created a process called, ‘The Wheelhouse Process’ for when she is helping clients look for the perfect home. She explains how she categorizes the needs and reasons for moving and how it really helps.
  • 72-80% of everyone who bought a home in the last two years have some major regrets. Kim says, “They bought too quickly."
  • Jenn asks Kim what to do about buyer’s remorse. 
  • Kim says the very first step is to be with them and listen. Seek to understand if there are underlying issues or what the real problem is.
  • Don’t simply react. Stay calm and make a plan of resolve.



3 Key Points:

  1. How can buyer’s remorse be preventable? Jenn and Monica discuss
  2. A buyer’s consultation is very effective in asking to thoroughly understand the desired outcomes of the buyer(s) and to address things like what is the cost of true buyer’s remorse?
  3. Kim Costa, the tiebreaker for today, is actually writing a book on this topic specifically. She shares her process for helping clients look for the perfect home. 

 

 

 

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