Real Estate Fight Club
 

Real Estate Fight Club

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Episodes

Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.

Episodes

Can A Seller Accept An Offer Anytime?- EP 183

5 days ago

5 days ago

On today’s episode of Real Estate Fight Club, they are going to find out if they are going to realtor jail! Rachel and Jenn are going to talk about whether or not the seller can accept an offer prior to the expressed end date. Is there a problem with it and if so, whose problem is it? Tune in!

 

Episode Highlights:

  • Rachel brings up a scenario where a buyer wants to change their mind and accept an offer before the agreed upon date.
  • Jenn says she doesn’t think it violates a code and also a seller can do whatever they want.
  • Rachel explains why the buyer’s agent was so upset in this particular scenario. Should the listing agent have called them to tell them they had another offer?
  • A seller may think, “If they really liked it, why don’t I have the offer?”
  • Jenn addresses the elephant in the room of when it is posted on the MLS that they will review all offers at a certain day and time ‘unless the seller accepts something sooner’ ; The second clause doesn’t need to be said as Rachel points out because the seller can always change their mind.
  • Rachel talks about better wording to explain the intentions but also leave room for changes should they need to because the reality is if a seller gets a really great offer they aren’t likely to go through an entire weekend of more showings and headache, what would they?
  • Is it a violation of the code of ethics still because of the interaction with the buyer and their agent in regards to this situation?
  • What does it mean to seek cooperation and what factors are evaluated when determining whether or not an agent is working in the best interest of the client. 
  • If you don’t ask the questions, the listing agent doesn’t have to disclose if there are other offers but if you ask, they are obligated to tell you unless the seller has said otherwise in which case they would say they are not authorized to disclose.
  • In the particular scenario today, an agent assumed and did not ask the questions so they were waiting to put an offer in.
  • Rachel talks about a time when she was told she couldn’t ask the questions but she knew she could and had a screenshot of the code of ethics and how it got her buyer the house.
  • Be the resource for your client and bring them value. When there are so many moving parts in a contract with loopholes, you have to know them and be able to solve the problems.
  • You have to know what you can and cannot do as an agent.

Resources Mentioned: 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/

Achosa - https://www.achosahw.com/  (Use the Code FightClub)



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Should Buyer Agents Present Offers Directly To The Seller?- EP182

Monday Mar 20, 2023

Monday Mar 20, 2023

What if you, the buyer’s agent, had to present your client’s offer directly to the seller. On today’s episode of the Real Estate Fight Club podcast, Jenn and Rachel talk about changes that would fundamentally change the way real estate agents do business. Tune in!

Episode Highlights:

  • Rachel has been an agent for about 18 years and has been on the Pro Standards Committee for 8 of those years, currently serving as the 3 time past chair.

  • Jenn describes Rachel as “passionately nerdy about all real estate rules”.

  • Saul Cline, is also on the show today, who has been licensed to sell real estate for over 47 years and he was an original team member of realtor.com and the creator of NAR’s technology program we know as e-pro.

  • Saul talks about the paradigm shift is actually a reverse paradigm shift and how things repeat themselves as he has seen in his experience in the business. 

  • What will it take for you to get in front of a seller yourself so you can passionately make your buyer’s case to them?

  • Saul talks about the process of an offer.

  • What attitude should you have toward carrying out your duties and responsibilities as a real estate agent? It might seem like common sense but many do not operate on them appropriately.

  • Rachlel says, “Nothing good ever happens when you put a buyer and a seller in  a room together and let them talk about it.”

  • Tune in to the “What Would You Do (WWYD)” Episodes of this podcasts to hear more scenarios of buyers and sellers interactions.

  • Jenn talks about how buyers would want the right representation if this practice comes back.

  • Can the same thing be done virtually that is done face to face?

  • Why would you hire you? Saul talks about the implications opposed to your competition and how it should be represented in your marketing.

  • Jenn says that the cost of being an agent has gone up in the last 30 years. 

  • Saul says marketing is MUCH cheaper than it used to be.

  • Rachel talks about trends in activities and technology that have impacted the way business works in real estate.
  • Does the super agent actually perform at the interest of the seller or buyer?
  • How do you differentiate yourself from the competition?
  • Jenn talks about problems that buyers agents would have with speaking directly to the client.
  • Rachel talks about what education the public needs.
  • What about escalation clauses?
  • As a real estate agent you have to understand the terms to present them in the best way on behalf of the client. Rachel says there are too many times that buyers don't get their offers accepted because their intentions were not communicated appropriately.
  • What about AI?

 

3 Key Points:

  1. Saul Cline reviews the process of an offer when a buyer is ready to make one. He talks about the differences between what it used to be like and what it is like now.
  2. What are the pros and cons of presenting for the buyer directly to the seller?
  3. Saul talks about compelling argument statements to the real estate consumer and he along with Jenn and Rachel give advice for you to think about the process as a whole especially in the changing market.




 

 

 

Resources:

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/

Achosa - https://www.achosahw.com/  (Use the Code FightClub)



 

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7 Critical Questions To Convert An Open House Lead, With Brian Bartholomew- EP 181

Monday Mar 13, 2023

Monday Mar 13, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica bring you the hot topic of open houses coming back with special guest, Brian Bartholomew. Tune in for all of the info.

 

Episode Highlights:

  • Monica says real estate agents have forgotten how to act with open houses and really need to get back into the mode of doing them.
  • “Agent B”, Brian Bartholomew, is the team leader brokered by Circa Properties in North Fullerton, California.
  • Jenn talks about what she sees when agents are holding open houses. She asks Brian to talk about how you use the opportunity effectively to make and convert leads.
  • Where do you start with marketing?
  • Brian’s team has 7 qualifying questions to ask people at an open house to build trust with them and figure out where they are at.
  • What is the first thing you should do when people walk in at an open house?
  • How do you make a personal level? 
  • People don’t like to sign in. How do you handle it?
  • Brian likes to ask people what made them choose the house that they are in currently. 
  • What do you need to know about location? 
  • Brian talks about how many open house signs his team puts out.
  • “Foot traffic can turn into a later lead”, says Brian.
  • Know the timeline of what people may work with.
  • When do you start to figure out the qualifications of the potential clients?
  • Do not just hand a paper flyer to someone and say, “Let me know if you have any questions.”
  • What kind of service do buyers want for you?
  • Jenn and Monica ask Brian if he would meet up with someone who was not a client or on his radar who wanted to go see a house or two. 
  • What about door knocking?
  • Will a certain number of buyer consultations will lead to a certain number of closed buyer deals?
  • If you have a hole in your time block where you’re not doing anything else, what should you be doing?
  • Jenn asks Brian to share about his referral network across the country.

 

3 Key Points:

  1. Due to the trends of the last few years, many agents have not had to work at the art of marketing and open houses; The tides are now changing. Jenn asks Brian to describe how to maximize opportunity at an open house.
  2. Jenn, Monica, and Brian talk about the conversational process of generating leads at an open house.
  3. What are the do’s and don'ts of success for open houses? Brian reviews them to prepare you for the market now.

 

Resources:

https://www.tiktok.com/@agentbrealtor?lang=en

https://agentbteam.com/

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/

Achosa - https://www.achosahw.com/  (Use the Code FightClub)






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Can Real Estate Organizations Be Sued By The United States Of America?- Ep 180

Monday Mar 06, 2023

Monday Mar 06, 2023

On this episode of the Real Estate Fight Club Podcast,  Jenn introduces the series called, ‘Better Call Saul’, where they discuss what is currently impossible, that if it were possible would fundamentally change the way real estate agents do business. Rachel Real is the co-host with Jenn on this one; Today the topic is you are being sued by the United States of America. Don’t miss it!

 

Episode Highlights:

  • Rachel Real is the co-host today. She has been an agent for 18 years and has been on the Pro Standards Committee for 8 of those years, currently serving as the three times past chair.

  • With Jenn and Rachel is Saul Cline, who Rachel says is the “godfather of real estate technology”. He has been licensed to sell real estate for over 47 years and an original team member of realtor.com. Rachel shares some of his biggest accomplishments.

  • Saul says real estate companies have been sued by the United States of America many times.

  • Why have real estate companies been sued on antitrust? Saul explains and brings up some known hot topics from the past.

  • The National Association of Realtors (NAR) changed its code of ethics after coming to a settlement with the USA. Rachel and Saul discuss the details. A new leadership of the Department of Justice tried to go back on the settlement. What happened?

  • There are 2 paths of litigation taking place in the real estate industry. Saul explains them.

  • What does civil litigation mean for agents?

  • Saul discusses the changes of MLS and offers of compensation.

  • As real estate agents and members of NAR, who defends you?

  • What do your fees go towards with NAR? What if you didn’t pay them and there wasn't an association ?
  • Jenn asks Rachel what would happen if agents didn’t have those people pulling for them.
  • Rachel explains how RPAC steps in.
  • Rachel brings up a few things RPAC is working against currently to protect costs.
  • If you want to better understand NAR, RPAC. DOJ, etc. check out thedataadvocateblog.com,  the “Real Talk” group on Facebook, or saul@bettercallsaul.realtor.

 

 

Resources Mentioned:

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/



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If You Lose The Listing, Should You Call The Seller For Feedback?- EP 179

Monday Feb 27, 2023

Monday Feb 27, 2023

On this episode of the Real Estate Fight Club Podcast, find out if you can or cannot contact the seller after they have listed with another agent. Jenn and  guest Jim talk about Article 16. What are the different scenarios and where are the boundary lines? Tune in to find out.

 

Episode Highlights:

  • Jim shares a story of two agents who have been in the same market for many years as friendly competitors.
  • Jenn talks about a handful of times when she has been up against agents in the same brokerage and her suggestion on how to handle it.
  • When things don’t go amicably between competing agents it can get messy. In the story Jim shares, an agent reached out to a seller who chose another agent over them seeking to understand why, who then complained to their current realtor and ultimately filed the ethics claim.
  • Jim reads Article 16 which has many subsections and states that you cannot interfere with another agent's existing agreements. In the case that he shares, the panel made a decision that Jenn initially does not agree with.
  • Jenn likes the idea of full circling when someone chooses the competition versus you. 
  • Follow up and timing are important to determine whether or not it is considered interference via the Code of Ethics.  
  • “As an agent, you have to have a system of persistent follow up”, says Jenn.
  • What about pre listing questionnaires?
  • How do you set up an expectation of clear expectations?
  • Permission from the listing agent would be required if it is already clearly listed on the MLS and it is not in question if they chose you as their agent or not.

Resources Mentioned:

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/

 
 
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Is Geographical Farming Dead, With Ryan Smith?- EP 178

Monday Feb 20, 2023

Monday Feb 20, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn, Monica, and guest Ryan will duke it out over whether geographical farming is dead or not. If you have preconceived ideas about geographical farming, be ready to let them be challenged. Tune in now.

 

Episode Highlights:

  • What is geographical farming? 
  • Jenn introduces Ryan Smith, he has a program and podcast called, “Launch Your Farm”
  • Most agents when they hear farming think of the traditional old school way.
  • Ryan talks about the shift to community based rather than personal based.
  • People do not care about the stats until they know you care about them.
  • He has the formula CPR- Community, Positioning, and Relationships.
  • How do you create a servicing persona?
  • Jenn asks Ryan how you pick where you are going to geographically farm and a few examples.
  • What does ambassador mean and what does it look like when it shows up in a postcard?
  • Ryan shares how his farm did a community fundraiser event and then tied that into marketing on their postcard to share about it.
  • Ryan talks about relationship building and its value in converting leads. 
  • Monica asks Ryan to share some simple, inexpensive ways to be known in a neighborhood.
  • How should you be communicating and how often for farming?
  • Start with your goals and your time, energy, and financial budget.
  • Self promotion alone will not give you the success you’re looking for.
  • How do you educate people along the way?
  • Jenn asks if people follow his class and formula, what the results timeline is.
  • Why is the neighborhood home price report so powerful?
  • Ryan advises against just throwing money at sponsorships but really actually get involved where people see you and not just your brand.
  • How does the farm and funnel work?
  • What is direct response marketing? Ryan explains the opportunities with it.
  • Ryan has a podcast called, “Launch Your Farm” and his website has the same name. He shares about his program and what it offers.
  • What about buying a list for farming?

 

3 Key Points:

  1. Most agents think of farming as an old, traditional way that is now outdated or too inefficient. Ryan brings a new perspective and more factors to consider than have previously been taught.
  2. Postcards are not the only strategy for farming. Ryan shares how you can use them and what it looks like to make them more meaningful for connections and servicing the community.
  3. Two of the key factors to success in geographical farming is to get people to put their hands up rather than just sending your name out there as well as consistency in the long game. 

 

Resources Mentioned:

 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/



 

 

 

 

 

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You Will Fail In Real Estate In 2023 If You Do Not Do This- EP 177

Monday Feb 13, 2023

Monday Feb 13, 2023

 

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica welcome guest Curtis Fenn as they duke it out over the topic, “What is the number one way to ensure that you fail in 2023?” Curtis is the president and COO of RedX. It is no secret that times are changing; Are you prepared? Don’t miss this episode!



Episode Highlights:

  • Monica introduces Curtis Fenn, the president and COO of RedX. 
  • Have you heard of RedX? It is a system that Jenn personally uses too. RedX - https://www.theredx.com/fight-club
  • Times are changing. What do you need to do this year, right now to prepare?
  • Monica asks Curtis to share what is changing from his viewpoint as he is behind the scenes.
  • Expireds are up almost 60% year over year. Jenn says it should really be up 500%.
  • Curtis talks about the strange current times  we are finding ourselves in real estate and the gap between the perspective of buyers and sellers.
  • “As real estate agents, our job is to close that gap between buyers and sellers to make a fair deal for both sides”, says Curtis.
  • The skill of going out to hunt for and find business is gone because there has been nearly a decade of agents who made massive amounts of money and sold a lot of homes and they never actually learned to hunt.
  • Curtis says their company wants to change the perspective on prospecting. He says there are more ways to go out and proactively prospect effectively right now.
  • Don’t advertise on Social Media like it is a billboard.
  • Marketing has changed in two ways. What are they?
  • Nobody transacts on Social Media so there needs to be another personal impact in addition.
  • What is the blue car analogy aka frequency illusion?  Curtis talks about how you have to play to that human phenomena in your marketing.
  • Are you prospecting for the position of top of mind awareness in the category of realtor? There is a layer of strategy to add to that.
  • Do you feel like there are never enough leads? Jenn talks about going deep and asks Curits to share about their brand builder that RedX has. 
  • There is the paid side of Social Media and there is an organic side. When you post, your followers and their followers will see you on the organic side. Where those two come together is through boosting, how does it work?
  • How do you target a FSBO or Expired via the paid route?
  • How does the RedX technology work?
  • Jenn shares what she likes about using RedX.
  • Identifying who you are targeting is essential especially in the market this year. 
  • The human connection cannot be replaced because it validates who you are and reminders of what you’re doing.
  • Are the days of ‘smiling and dialing’ over?
  • What are you doing with the other 97% of people who weren’t ready when you had them on the phone?
  • How do you make a significantly different follow up?
  • Marketing is Curtis’ background. He went to a digital marketing conference that shared research about buyer behavior. There is so much education in the world today that you may not know where any given person is at in their buying journey.
  • Think about nurturing vs. converting especially when people are at different stages in the buying process but also be aware of people who are ready right now and move on because that may be exactly what they want.
  • Don’t forget to check out RedX at https://www.theredx.com/fight-club or call 800-731-7339 and mention Real Estate Fight Club.





3 Key Points:

  1. Times are changing in real estate. Curtis, as the COO of RedX lead generation has a valuable behind the scenes perspective that he shares to help you understand the biggest shifts that are happening right now.
  2. What are the skills that have gone away over the recent years that need to be a part of your business to thrive? Curtis points them out as well as the ways you can proactively prospect through Social Media.
  3. Curtis lists the ways that marketing has changed and shares how you can adapt.

 

Resources Mentioned:



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

RedX - https://www.theredx.com/fight-club/



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Building A Real Estate Business By Driving Leads Using YouTube With Levi Lascsak-EP 176

Monday Feb 06, 2023

Monday Feb 06, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are honored to be joined by Levi Lascsak who is a YouTube master. He joins the show to share his top 3 tips for generating leads on YouTube. Whether you are a new or seasoned real estate agent, you will benefit from his valuable insights and strategies. Tune in now.



Episode Highlights:

  • Jenn introduces Levi Lascsak who is at eXP realty as a real estate agent. His team is called the Living in Dallas Team.
  • Levi released their first video on Dec 5, 2020 during COVID when he started his real estate career. His business partner, Travis also got licensed in Dec 2020. They just hit the two year anniversary mark.
  • Levi and Travis did not sell any homes in Q1 of 2021. It took them 90 days to get the first deal to close from YouTube and they closed  the first two transactions in April of 2021. The last 9 months of 2021, they closed 64 transactions, 33.5 million in volume, and hit right over 1 million in commissions.
  • In 2022, their success completely snowballed. He shares their incredible jump in success.
  • Levi set out to make a steady Eddy living. He didn’t want to cold call and door knock so he started with videos and referring business to agents.
  • Levi shares how he met Travis and his ambitions.
  • He shares the story of how they had to quickly add on people.
  • How do you know when to start a team?
  • By January of 2022, they had 10 agents on their team.
  • Monica asks Levi how he navigated creating videos. 
  • Levi explains that he made a plan prior to getting into real estate; He started research in the summer of 2020 when his business shut down because he worked with schools on retirement plans and they shut down due to COVID. He began to consider how to pivot.
  • YouTube was Levi’s last choice. He realized it was a search engine so you can figure out what people are searching for on YouTube and Google. People were trying to learn about buying and selling…Levi used his knowledge about Dallas to create content and attract people.
  • His YouTube Channel, Living In Dallas was built on providing information about the area and understanding search terms.
  • How do you get leads from YouTube?
  • Levi has a book called Passive Prospecting that is coming out soon! He breaks down the principles of YouTube as well as breaks down the process for how to start your own channel with all of the components.
  • “If you treat YouTube like a business, it will pay you like a business”, says Levi.
  • Levi says research, plan, and then film.
  • What should a timeline look like for filming, editing, and publishing ahead of time?
  • Do you feel guilty about not generating leads and therefore struggle to take time off? Levi has advice.
  • Levi does 3 videos/week. He says consistency and quantity is especially important up front. The more you do it, you develop muscle memory and it gets easier, you then start to build quality.
  • Is there a category that is watched more than others? Levi talks about the categories and the ways they can be utilized.



3 Key Points:

  1. How can you make yourself known as a new real estate agent? Levi has been in the business just over 2 years with huge success. He shares how he learned to utilize YouTube.
  2. How do you get leads from YouTube? Levi explains how you research and plan for success.
  3. Levi shares valuable tips for being able to have passive prospecting and guilt-free time off.

Resources Mentioned:

 

https://www.youtube.com/c/LIVINGINDALLAS

info@livingindallastx.com

Levi Lascsak - https://passiveprospecting.com/

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)


Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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Should You Get Into The Real Estate Business With Family?- EP 175

Monday Jan 30, 2023

Monday Jan 30, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are fighting over whether or not to get into real estate with family. Kareen Larsen from Colorado joins the show and fight today as well; She recently started a podcast with Jenn called “Lead Like A Woman" where they talk about leadership and success. Can it really work going into business with your family or should you just avoid it at all costs? Tune in!




Episode Highlights:

  • Kareen is with the Kinzli Team in Colorado. She jokes that her dad has been in real estate since real estate began; He has had his license for 54 years and was a realtor in the 60’s and 70’s when brokerages were small and things were very different.
  • Kareen shares how as a child, she pretty much grew up in a real estate office. It was a huge part of her upbringing.
  • At 23, Kareen returned home to work with her dad after she realized that the city life was not for her.
  • What about a niche in the real estate world? Kareen shares her experience with her and her father and the type of real estate they do.
  • What about differing strategies and opinions? 
  • Kareen says her philosophy is that the focus needs to be on the team as a whole not on her as the individual.
  • “Every success comes from a whole team effort and if you think you did it by yourself, you are absolutely wrong”, says Kareen.
  • Monica has heard way more nightmares than success stories with family members getting into business together.
  • How should you think well about a business partner? 
  • Compensation throws people into the weeds. How do you figure it out?
  • Different seasons need different support levels. Kareen shares how her team places emphasis on helping one another, trusting one another, and making space for everyone to take breaks and be there for their family as well.
  • Real estate is an all consuming business. Balance is hard to implement but so important.
  • Monica shares what advice she gives to anyone considering partnering in the business, starting a team, etc.
  • What kind of unique roles could you have to create a thriving team?
  • Jenn says she is in agreement that it definitely depends on who your family is and whether or not it makes business sense first. 
  • Kareen shares questions that in hindsight, she should have asked when going into her father’s established real estate business.
  • After you have been in business so long, you really are an advisor.
  • How do you set up expectations to evaluate or reevaluate if things don’t work as you originally agreed for them to?
  • Monica talks about experience examples 
  • Kareen grew up on a ranch and in an environment where work was a part of daily life and it was a privilege.
  • Monica would say 85% of the time it is a bad idea to go in with family because the beautiful success story that Kareen shares does not seem like the norm.
  • Jenn and Kareen talk about launching their new podcast.

  



3 Key Points:

  1. Jenn, Monica, and Kareen discuss the importance of team focus over the individual and how Kareen has seen it played out in her experience and career.
  2. There are hard questions that you need to ask before you go into business together as well as make sure you align fundamentally. Kareen discusses the questions that you need to ask when you’re considering it. 
  3. Kareen talks about the importance of mentorship and how it is missing in the industry.

 

Resources Mentioned:

Kareen Larsen - 970-568-3600

https://kinzliteam.homesincolorado.com/

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

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How To Build A Scalable Real Estate Team- EP 174

Monday Jan 23, 2023

Monday Jan 23, 2023

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about scalability. Guest, Randy Wouters joins the show; He has been licensed since 2018 and he is at eXP realty. He has been an operations manager, a growth manager, and now he is the CEO of BuildU, which coaches, trains, and supports agents. Don’t miss out!



Episode Highlights:

  • Jenn introduces Randy Wouters, who used to be a Physics teacher but has been licensed in real estate since 2018 and is now CEO of a company called BuildU.
  • Randy describes his entry into real estate as ‘fast and furious’ and talks about the different roles he has had.
  • What does a growth manager do? 
  • Who should not be looking to start a team? Jenn asks Randy to share his thoughts.
  • Randy says, “Starting a team is a different beast.” It takes a different skill set and no matter how good you were as an agent on your own there will still be a big learning curve.
  • Do you have a heart to pour into people? Randy talks about how valuable that is in real estate.
  • What is scalable versus profitable? 
  • What about the 90/10 rule and how startups relate to starting a team?
  • Randy shares how you can eliminate some of the very costly mistakes and heartaches that people make.
  • What does servant leadership look like?
  • Your client is the agent when you are a full time leader. Randy talks about the importance of training yourself.
  • Jenn talks about how many people think they are looking for their forever home and how agents do the same thing when they look to get set up with a team.
  • Your number one step should be to hire a coach to skip making bad steps.
  • What is the difference between a “me” and “us” team? A “me” team really is not scalable though it can be profitable.
  • Randy has a whole course on team agreement. He says, “Do not grab someone else’s team agreement and slap your name on it.”
  • You have to think about the black holes of “time suck”. What are they for you and your business? Randy talks about the biggest ones he has seen.
  • There may be boring aspects like writing own your standard operating procedures but Randy outlines the value of physically doing so for every step of the way and why it matters for building upon reputation.
  • What do you expect in terms of professionalism and how do you express it?
  • “Be able to take on a new licensee even if it's not your goal”, recommends Randy.
  • The only way to know what truly works is to have the same agent attraction systems/ Randy shares about the analogy of boat building and creating a legacy.
  • How do you become the leader of leaders over the leader of members?
  • Jenn asks Randy how people can get in touch with him about courses and additional information.

3 Key Points:

  1. Jenn, Randy, and Monica discuss the challenges when an agent decides to start a team. Randy says many don’t consider how much they are moving into a people management role and how different that will be than doing their own thing.
  2. Randy shares ways that people can eliminate some of the very costly mistakes and heartbreaks that many agents make.
  3. Don’t rush to hire anybody. Who is the first person that you should hire? Randy talks about the importance of a coach who has accomplished your goals. You have to invest in yourself if you’re going to be a successful leader.

 

 

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