Real Estate Fight Club
 

Real Estate Fight Club

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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.

Episodes

WWYD:Can Inspection Results Of Latent Material Defect Be Considered Confidential?- EP 78

Wednesday Aug 10, 2022

Wednesday Aug 10, 2022

WWYD (What Would You Do?) is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - https://coachcodeclarity.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Ghostpostr For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

Resources

https://www.facebook.com/realestatefightclub

https://www.instagram.com/realestatefightclub/?hl=en

https://monicaweakley.exprealty.com/

https://www.facebook.com/mycoachmonicaw

https://teamsynergi.exprealty.com/

https://jennifermurtland.com/Vault/

https://www.instagram.com/jennifermurtland/

Jennifer Murtland 513-400-1691



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What Is A Fair Referral Fee For Real Estate Agents?- EP 150

Monday Aug 08, 2022

Monday Aug 08, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it over what is a fair referral fee for real estate agents? When should it vary, what is fair for the different scenarios? The standard for referral fees is 25% but tie-breaker Kate says it all depends on market to market and relation to relation. Tune in to get all the details.

 

Episode Highlights:

  • Just because somebody wants to work with you doesn't mean that you have to work with them. You need to set your standards, says Jenn.
  • It's important to have referral partners that you can refer  business to and there are opportunities to also make money.
  • Referrals depend on the situation. You can ask for a higher referral if it's a listing and it depends on how involved you are going to be.
  • Monica says that referral and client relationships also depend on what kind of market you are in. 
  • If you remember the days where the buyers were coming back, and they had ten houses to choose from in one weekend, that was when agents were charging higher.
  • Monica doesn't discuss a referral to another market because she will never benefit in the future. But if agents do it in the right way, they can cultivate multiple leads from referrals.
  • Monica has separate out of town clients and she communicates with them separately. There is an education piece that goes with it as well.
  • It would be really important to set a goal back in your home market and that has to be an intentional stream of income, says Monica.
  • Tie-breaker, Kate Dawson from Keller Williams Cincinnati answers questions about fair referral fees. 
  • Kate has passed out a lot of referrals and she has not retrieved a lot of referrals. She shares experiences and thoughtful insights.

 

3 Key Points:

  1. In the present market scenario, you charge higher because the receiving agent is going to make a lot more money, says Monica.
  2. Jenn shares about referral partners in different markets.
  3. Kate has a referral partner in Kentucky and when she gives her continuous business, they have a 50-50 agreement no matter the price point, no matter whatever.

 

Resources Mentioned:

Kate Dawson:

  • 513-560-0660

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  








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WWYD: Notify Any Agent Who Has Shown Your Listing Of Brokerage Commission Changes- EP 77

Wednesday Aug 03, 2022

Wednesday Aug 03, 2022

WWYD (What Would You Do?) is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - https://coachcodeclarity.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Ghostpostr For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

Resources

https://www.facebook.com/realestatefightclub

https://www.instagram.com/realestatefightclub/?hl=en

https://monicaweakley.exprealty.com/

https://www.facebook.com/mycoachmonicaw

https://teamsynergi.exprealty.com/

https://jennifermurtland.com/Vault/

https://www.instagram.com/jennifermurtland/

Jennifer Murtland 513-400-1691



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Do These Things To Prepare For Shifting Real Estate Market- EP 149

Monday Aug 01, 2022

Monday Aug 01, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it over what agents need to do now to prepare for this shifting market. Monica says that there are five things that to focus on in this market to survive and continue your business. What are they? Tune in now. 

 

Episode Highlights:

  • Always focus on your work and stay back to basics on stuff, advises Jenn. 
  • “Lead generation, lead follow-up, negotiating contracts, learning and developing your skills are things that we should be doing in every meaning and everything else can either be delegated to somebody else or done later”, says Jenn.
  • “When you wake up and look at your calendar and you don't have any appointments for that day don't think that you don't have anything to do that day because you have something to do every single day”, says Monica.
  • What about the basics of relationship?
  • Evaluate expenses. Monica discusses what that looks like for these times.
  • It is time to keep learning and to get creative. This is not a time to sort of freeze in your path and not look around for new solutions.
  • The market does not dictate your success; It only dictates your strategy. Your success has nothing to do with what's going on in the market.
  • People need to think about it when we have a very good market, it's flooded with agents that don't know what they're doing.
  • What is your mindset around opportunity?
  • Now is the time in the market to implement your standards and expectations.
  • Tiebreaker, Kyle Davis, from Keller Williams in Oklahoma shares his views on what you need to know now with the shift.
  • There is a difference between being adaptable in a shifting market and just letting go of something too soon. Kyle shares how he measures that.
  • You need to be accountable because there are people, they keep having a single source and then just keep paying that source even though it's not providing leads and making enough money, says Kyle. 
  • When the market shifts and there is  changing and uncertainty, your clients need to get comfortable, you need to be able to tell them exactly what is happening in the market, says Kyle.
  • You have to find and motivate the client because there is a difference between wanting a house and needing a house, suggests Kyle. 

 

3 Key Points:

  1. Cold calling, texting, or reaching out to strangers to make them not strangers anymore is like doubling down for Jenn in this market shift.
  2. 2008 is one of those times where the prices of the values for the homes were affected greatly and that is what everybody remembers because it was the other recent slowdown.
  3. You have to be adaptable to the market. What worked before might not work now and you can't get stuck with one source, says Kyle.

Resources Mentioned:

Kyle Davis:

 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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WWYD: Can You Market A Property On Your Social Media, If You Do Not Have It In The MLS Yet? -EP 76

Wednesday Jul 27, 2022

Wednesday Jul 27, 2022

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

 

 

https://www.facebook.com/realestatefightclub

https://www.instagram.com/realestatefightclub/?hl=en

https://monicaweakley.exprealty.com/

https://www.facebook.com/mycoachmonicaw

https://teamsynergi.exprealty.com/

https://jennifermurtland.com/Vault/

https://www.instagram.com/jennifermurtland/

Jennifer Murtland 513-400-1691

 

 



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What Numbers Should Real Estate Agents Be Tracking In Their Business?- EP 148

Monday Jul 25, 2022

Monday Jul 25, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it over: what numbers are most important to track an agent's business? What numbers should agents be tracking in their business? Monica doesn't think that there is a huge discrepancy in the thought, but as per her, there is probably a discrepancy in which one is most important and how you go about it. 

 

Episode Highlights:

  • Jenn talks about the importance of recognizing that as a real estate agent you actually have a business. Whether it is full-time or part time, it is a business that is generating income. In the eyes of the IRS, you are a 1099 independent contractor. That means you are a business owner. 
  • Jenn and Monica discuss dialing and actually contacting a potential customer. 
  • What about working on your business plan?
  • Monica and Jenn talk about designing the measuring tool for inside the lead generation. 
  • Wherever there is a break, if you can track those four numbers (Contacts, appointments, contracts, and gross commission income), wherever there is a breakdown and you are not getting the results that you want, you can specifically know what the issue is. If you do not track those numbers, then you won't know where the issue is, says Jenn.
  • The only reason an agent is not tracking their numbers is because they are embarrassed, says Jenn. 
  • Jenn suggests, if you don't want to do open houses, there are a lot of ways to succeed in real estate and you just choose a different way.
  • If you have nothing and you are still working, you are still clocked in, then generate more leads and don't mess around with your business card logo. 
  • The purpose of the lead generation time is to set the appointment.
  • As an agent once you set the appointment, you have a process to qualify those buyers or sellers at that appointment to pre-qualify them before you meet.
  • If you are starting out and you're not somebody that's been consistent with your activities, whatever they may be… instead of charging into this and just trying to find success with appointments and contracts, Monica wants you to think of this as the experiment for 30 days to find out your numbers. 
  • Tiebreaker, Matt Plumer,  a real-estate agent and a financial coach help people to get out of debt and build their wealth joins the episode today. 
  • We are not selling real estate just to go sell real estate. We are selling real estate so that it generates income to support our families, says Matt. 
  • After thousands of conversations with real estate agents, Matt has concluded that the majority of agents don't make as much as they think they all spend more than they care to admit. 
  • It is important to figure out the real number at home. Let's call it $10,000, says Matt. He calculates a $2500 mortgage, two kids, husband and wife, car payments, student loan payments and other government money, that's unfortunately called normal in the world of real estate. 
  • Matt explains what the best agents are doing and how you calculate success and improve.

 

3 Key Points:

  1. Contacts, appointments, contracts and then the gross Commission income are the four numbers that real-estate agents should really track, says Jenn. 
  2. Monica and Jenn disagree on what and how to lead generate, but they agree that there needs to be time set aside to generate leads.
  3. The two things that stresses agents out the most, is inconsistent income and financial disorganization, says Matt. 

Resources Mentioned:

Matt Plumer:

https://www.instagram.com/coachmattplumer/?hl=en

https://www.facebook.com/plumermatt

https://www.5financialmistakes.com/ebook1589485153428

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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WWYD: If You Do Not Know The Answer To Your Clients Question, Don’t Put Your License At Risk.-EP 75

Wednesday Jul 20, 2022

Wednesday Jul 20, 2022

WWYD (What Would You Do?) is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Ghostpostr For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

Resources

https://www.facebook.com/realestatefightclub

https://www.instagram.com/realestatefightclub/?hl=en

https://monicaweakley.exprealty.com/

https://www.facebook.com/mycoachmonicaw

https://teamsynergi.exprealty.com/

https://jennifermurtland.com/Vault/

https://www.instagram.com/jennifermurtland/

Jennifer Murtland 513-400-1691



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Can You, Or Your Clients, Use The Bathroom When Showing A Home?- EP 147

Monday Jul 18, 2022

Monday Jul 18, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica have a funny topic for the listeners; They are going to duke it over, “Should you or your clients use the bathroom at a showing of a house? Don’t miss out on this hilarious episode.



Episode Highlights:

  • These days in her business Monica is back to the basics. She says that the shift is coming in the market, and as a real-estate agent it is important to go back to your job, stay connected and generate leads. 
  • Monica says that as an agent you should really try hard not to use the bathroom, but if it is an emergency, then you can use it, post making sure that the water is running. 
  • Jenn used to have an investor client and his philosophy was if he had to go to the bathroom in the house, then he felt really comfortable and that was the house he was going to buy.
  • Having something to eat or drinking the water is a different story than going to the bathroom at a seller's house, says Jenn.
  • You are not a guest in the house, you are a potential buyer. It is a business transaction. You don't show up like a friend or like an invited guest in that way, says Monica.
  • As per Monica there should be a line between cupboards, drawers, and closets. She says it is really not necessary to check the drawers. 
  • Jenn suggests besides checking that the water is 'ON', make sure that there is toilet paper or bring something with you to wash your hands.
  • Tiebreaker Austin Long says that whether to use the bathroom or not depends on a lot of factors. It matters if the home has one been winterized or not. If it's an open house or not?
  • Austin says if you can hold going to the bathroom then you should definitely hold it. 
  • Austin says when it comes to checking closets and cupboards it is absolutely ok for the buyer to check it, because they are buying a product. 

3 Key Points:

  1. Jenn and Monica share whether they allow their clients to open up cupboards and closets or not?
  2. At a seller's house Monica is ok to use the guest bathroom. They know people are going to be in their house. They know people and everybody poops. 
  3. Tiebreaker Austin says it is ok to pee in a showing, but poop is not ok. 

 

Resources Mentioned:

Austin Long:

  • Austin Long 347-260-7736

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!) 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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WWYD:Documentation Saved This Agent From Accusation Of Discrimination - EP 74

Wednesday Jul 13, 2022

Wednesday Jul 13, 2022

WWYD (What Would You Do?) is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Ghostpostr For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

Resources

https://www.facebook.com/realestatefightclub

https://www.instagram.com/realestatefightclub/?hl=en

https://monicaweakley.exprealty.com/

https://www.facebook.com/mycoachmonicaw

https://teamsynergi.exprealty.com/

https://jennifermurtland.com/Vault/

https://www.instagram.com/jennifermurtland/

Jennifer Murtland 513-400-1691



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Daily Lead Generation, Follow-up, and Conversion Are Critical To Success, With Michael Hellickson- EP 146

Monday Jul 11, 2022

Monday Jul 11, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are joined by a special guest Michael Hellickson, CEO, and founder of club wealth. He is a former top real estate agent in all of the United States. Today, Jenn, Monica, and Michael are going to discuss whether you are making real estate harder than it is. Don’t miss it!

 

Episode Highlights:

  • Michael says that there are lots of mechanisms that we use to grow our businesses. He shares the three key things you have to do every single day.
  • Lot of people assume that if they hang a billboard or put their face on a grocery cart  they will get leads, but this approach is totally incorrect, says Jenn. 
  • Michael asks a question: what is more important, motivation or discipline? As per Jim Rohn, Motivation is not enough. Michael discusses the difference between the two and the resulting outcomes.
  • Monica says that if a person is motivated in the right way, that will create discipline. If it's important enough, that person will find the right activities in the discipline around that. So that motivation comes. 
  • A lot of real estate agents are motivated, they get foreclosed on and yet they still lose their houses. They are all motivated, yet they are still freaking broke, says Michael.
  • Jenn says that it is not important to have discipline for the entire day, but just a few hours of it is enough to achieve your goals. 
  • Eight years ago, the average agent got 61% of their business from their sphere of influence. That is just in the last few years has dropped all the way down below 40%. Michael explains the reason for this drop. 
  • If you want to make six figures consistently in all markers, no matter if it's going up, it's going down, sideways, doing nothing doesn't matter. You want to make six figures now? Then every year you need 10 to 15 lead sources, says Michael.
  • There has to be a way that you are consistently communicating over time with people that you know and consistently communicating with people that you don't know to make them people that you know to get leads, says Jenn. 
  • As per Monica the reason for business drop is not because people start on the Internet but because we as referral agents don't create a system to continue to grow and strengthen those relationships so that we are not thought of when these people want to go look at a house.
  • Michael points out that the average real estate agent in the United States last year sold 4.5 houses.
  • If you want to sell 25 houses; You still have to figure out how to talk to people consistently that you know and do it. And you could just start with the one way, and you have to talk to people you don't know, says Jenn. 
  • 87% of all agents that get in the business today are going to be gone in two years, says Michael. 
  • If you want to help poor people, don't be one of them. So, generate the leads. If you don't want them, then refer them out, says Jenn. 
  • There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are born to manifest the glory of God that is within us. It is not in some of us, it is in everyone, says Michael.
  • Get your unfair share and then help everybody else, because if you don't get more than your share, you cannot possibly help other people, says Jenn.
  • The people that Michael coaches do 500 to thousand transactions a year and more.
  • 90% of the agents out there subconsciously really don't think they are the best agent, says Michael.
  • In business quality is important, but you will get to quality through quantity, not the other way around. One can deliver the best service on the planet to every single client but if agents don't get out there and find some clients, they got nobody to serve, says Michael.
  • Michael quotes that Einstein said very clearly there are two types of people on this planet, those that understand compound interest and those that pay it.
  • If you want to transition from a cupcake, a snowflake, or whatever it is you are today, to the very best agent you could possibly be, there is only one place to go and that is club wealth. Our clients on average do over 200 transactions a year, says Michael.
  • Michael has got 109 lead sources that they recommend to their clients. He will give the listeners 17 of the best ones. Grab your cell phone right now and send him a text message at 7272875993. Text the words “club wealth” to that number and he will send you 17 of their best 109 lead sources.



3 Key Points:

  1. Michael suggests that as a real-estate agent you should be asking yourself, "Am I smarter than a 20 year old? Can I do this better than a 20-year-old?"
  2. Michael talks about mental deficiency that in general, agents at large have. As per him, it means that we are not where we need to be mentally. 
  3. Michael shares key pointers on how he coaches people like Monica who have strong aversion to bothering people, being hung up on getting people angry at the caller? 

 

 

Resources Mentioned:

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  




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