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Real Estate Fight Club

Jul 2022

Daily Lead Generation, Follow-up, and Conversion Are Critical To Success, With Michael Hellickson- EP 146

July 11, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are joined by a special guest Michael Hellickson, CEO, and founder of club wealth. He is a former top real estate agent in all of the United States. Today, Jenn, Monica, and Michael are going to discuss whether you are making real estate harder than it is. Don’t miss it!


Episode Highlights:

  • Michael says that there are lots of mechanisms that we use to grow our businesses. He shares the three key things you have to do every single day.
  • Lot of people assume that if they hang a billboard or put their face on a grocery cart  they will get leads, but this approach is totally incorrect, says Jenn. 
  • Michael asks a question: what is more important, motivation or discipline? As per Jim Rohn, Motivation is not enough. Michael discusses the difference between the two and the resulting outcomes.
  • Monica says that if a person is motivated in the right way, that will create discipline. If it's important enough, that person will find the right activities in the discipline around that. So that motivation comes. 
  • A lot of real estate agents are motivated, they get foreclosed on and yet they still lose their houses. They are all motivated, yet they are still freaking broke, says Michael.
  • Jenn says that it is not important to have discipline for the entire day, but just a few hours of it is enough to achieve your goals. 
  • Eight years ago, the average agent got 61% of their business from their sphere of influence. That is just in the last few years has dropped all the way down below 40%. Michael explains the reason for this drop. 
  • If you want to make six figures consistently in all markers, no matter if it's going up, it's going down, sideways, doing nothing doesn't matter. You want to make six figures now? Then every year you need 10 to 15 lead sources, says Michael.
  • There has to be a way that you are consistently communicating over time with people that you know and consistently communicating with people that you don't know to make them people that you know to get leads, says Jenn. 
  • As per Monica the reason for business drop is not because people start on the Internet but because we as referral agents don't create a system to continue to grow and strengthen those relationships so that we are not thought of when these people want to go look at a house.
  • Michael points out that the average real estate agent in the United States last year sold 4.5 houses.
  • If you want to sell 25 houses; You still have to figure out how to talk to people consistently that you know and do it. And you could just start with the one way, and you have to talk to people you don't know, says Jenn. 
  • 87% of all agents that get in the business today are going to be gone in two years, says Michael. 
  • If you want to help poor people, don't be one of them. So, generate the leads. If you don't want them, then refer them out, says Jenn. 
  • There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are born to manifest the glory of God that is within us. It is not in some of us, it is in everyone, says Michael.
  • Get your unfair share and then help everybody else, because if you don't get more than your share, you cannot possibly help other people, says Jenn.
  • The people that Michael coaches do 500 to thousand transactions a year and more.
  • 90% of the agents out there subconsciously really don't think they are the best agent, says Michael.
  • In business quality is important, but you will get to quality through quantity, not the other way around. One can deliver the best service on the planet to every single client but if agents don't get out there and find some clients, they got nobody to serve, says Michael.
  • Michael quotes that Einstein said very clearly there are two types of people on this planet, those that understand compound interest and those that pay it.
  • If you want to transition from a cupcake, a snowflake, or whatever it is you are today, to the very best agent you could possibly be, there is only one place to go and that is club wealth. Our clients on average do over 200 transactions a year, says Michael.
  • Michael has got 109 lead sources that they recommend to their clients. He will give the listeners 17 of the best ones. Grab your cell phone right now and send him a text message at 7272875993. Text the words “club wealth” to that number and he will send you 17 of their best 109 lead sources.

3 Key Points:

  1. Michael suggests that as a real-estate agent you should be asking yourself, "Am I smarter than a 20 year old? Can I do this better than a 20-year-old?"
  2. Michael talks about mental deficiency that in general, agents at large have. As per him, it means that we are not where we need to be mentally. 
  3. Michael shares key pointers on how he coaches people like Monica who have strong aversion to bothering people, being hung up on getting people angry at the caller? 



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