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Real Estate Fight Club

Mar 2021

Should Your Administrator Be Licensed? EP75

March 1, 2021

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley take off the gloves for this one. Should your assistant or transaction coordinator be licensed? They both look pretty beat up after this one!

Episode Highlights: 

  • Monica believes that many opportunities will be missed if assistants or transaction coordinators (TCs) are not licensed.
  • When Jenn thought about getting her first assistant, she might have agreed with Monica.
  • Administrative assistants and TCs don’t have an inherent desire to do sales.
  • Over the span of a year, Monica believes that she will convert more leads if her administrator is licensed.
  • Jenn would never start someone as an admin that she was grooming for a sales position.
  • The motivations and skill sets differ between salespeople and administrators.
  • People might be better off focusing on their 20% of the business because that’s what they’re good at.
  • Though Jenn delivered a beating to Monica in the first round, most agents agreed with her.
  • While everyone works for money, not everyone is necessarily motivated by money.
  • An agent who is invested in their admin assistant or TC might be interested in changing their path for the better.
  • It depends on the person, but not all admin want to be salespeople.
  • Monica believes it would bring an advantage to the lead agent if the administrator can accent their sales.
  • This week’s tiebreaker, Steve Lunsford, is an agent from Indianapolis with Plat Collective and is currently thinking about licensing his assistant.
  • Depending on your expectations for the administrator, Steve believes you can swing either way.
  • Steve believes that you run a higher risk of losing your administrator if they have their license.
  • It’s preferable to Steve to have someone that takes a lot of the mental bandwidth out of his process.
  • Steve feels that his time is best spent invested in procuring new business.
  • In the long run, Steve feels that it is best that the administrator gets licensed, a bill that he is willing to foot.
  • Jenn and Steve think it would be a great idea to have a license specific to an administrator.
  • It’s important to determine what you want an assistant for before you hire one, which allows you to decide if they need to be licensed or not.

3 Key Points:

  1. Monica believes that more opportunities can be taken advantage of if the administrator is licensed, while Jenn doesn’t think admins have any interest in sales.
  2. Salespeople are motivated by money and use their skill sets to achieve their sales goals, while administrators tend to have different motivators and skill sets.
  3. While Monica doesn’t think administrators would take on a full-on sales role, she does think that being licensed would give them the ability to accent the sales of the lead agent.

Resources Mentioned: