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Real Estate Fight Club

29
Mar 2021

Grow Your Business with $1000 EP79

March 29, 2021

In this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are throwing down over today’s topic. What’s the best way to spend $1000 in order to generate business? There’s more than one right answer!

Episode Highlights: 

  • Jenn believes that Monica would use her $1000 to throw a party and give each person individualized gifts.
  • Monica would use that $1000 on her A-list clients, those being the ones that are most important.
  • Just because someone is willing to send you tons of money doesn’t mean that they are the right client for you.
  • Monica has people that she loves but considers C-level clients because she does not spend time with them.
  • A and B-level clients are the ones that you are more involved with and know more about their lives.
  • Most agents would be happy with 20-36 deals per year and that can be done by keeping 30-40 A’s and 90-100 B’s.
  • Jenn has used that same money on her team by giving them an incredible experience.
  • Monica believes that Jenn would buy a service that would tell her who the prime leads are.
  • Jenn would spend her $1000 on a top-lead source like Vulcan, basically what Monica predicted.
  • Many of the agents that responded claimed they would use the money to hire someone
  • Those small-time agents that believe they need marketing need to get out and meet people.
  • For agents that are looking to do around 20 deals, pick 2 ways to generate business and focus on those.
  • John Kitchens is actually Jenn’s real estate coach and coaches people in life and business at all different levels.
  • Investing in tools to get seller data and analyzing predictive indicators are the first things that John would do.
  • Many people lack confidence because they have not developed the correct skills yet.
  • For more seasoned agents, John would pour some of the money into his A-level clients.
  • It’s incredibly important to stay relevant and top-of-mind with your clients because mindshare equals market share.
  • New agents should focus on joining a team with a culture that facilitates growth and provides support.
  • Create content that answers the questions that sellers are bringing to you or that you are hearing on the streets.

3 Key Points:

  1. A-level clients are the ones that you spend the most time with and are the most important to you.
  2. Monica would spend the money on her A-level clients while Jenn would spend the money on Vulcan to get great leads.
  3. For agents that are only doing 10-15 deals per year, there is no need for marketing because there is no brand to market.

Resources Mentioned: