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Real Estate Fight Club

23
Nov 2020

Episode 61: Are Self-Showings the Way of the Future?

November 23, 2020

In Episode 61 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley are not fighting, but discussing this question: are self-showings the way of the future? Well, they’ll always be around, but listen in to hear why Monica and Jenn say no way!

Episode Highlights: 

  • Monica believes that there will always be value in being led through the most important purchase of their lives.
  • Some people are going to be impatient and always choose the self-showings.
  • Jenn is for self-showings for immediate responses and treats them like an open house.
  • According to Jenn, there is value in a buyer rep but the buyer, not the seller, should pay for that rep.
  • Many buyers will not shell out money to be represented and that may turn them away from using an agent.
  • If an agent doesn’t have experience with a lot of clients, they just get in the way.
  • Once buyers have seen the house on Zillow, they are allowed to go outside and bring their own buyer rep.
  • Builders will honor agents who represent a client, even if the agent was not present at the initial meeting.
  • The best buyers are ones that have taken the time to go through the process and examine all the details.
  • Monica always wants to be a present-tense agent who takes care of her clients after they’ve bought or sold their house.
  • Self-showing programs won’t ruin your business as long as you take care of your clients.
  • Neither Monica nor Jenn thinks that self-showings will negatively impact their business.
  • While you need to be there to serve your clients, don’t be a concierge agent.
  • This week’s tiebreaker, Leonard Cradit, is a Franchise Development Manager for Exit Realty and has a real estate team in Michigan.
  • With over 30 years of experience in real estate and property management, Leonard has seen greater success when agents are present.
  • An agent’s presence allows real estate teams and properties to pivot rather than lose a client if they don’t like what they see.
  • While it could be done over the phone, Leonard thinks clients appreciate the in-person service.
  • Sales and success ratios reflect that people appreciate agent-led showings.
  • Self-showings could give some relief to scheduling conflicts with clients, but that may make them question your validity.
  • Leonard thinks that the industry is damaged more and more the further it gets from hands-on service.

3 Key Points:

  1. People are better off doing a self-showing than using a terrible agent that is only going to mess up the deal.
  2. Self-showings are really just ways of showing houses to unmotivated buyers.
  3. Agents need to be agents to their clients every single day rather than being a paste-tense agent.

Resources Mentioned: