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Real Estate Fight Club

Aug 2020

Episode 48: Should You Put Your Picture on Your Marketing Materials?

August 24, 2020

In Episode 48 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley duke it out over whether you should put your picture on your marketing materials such as signs and business cards. Hear why Jenn thinks your picture doesn’t add value and why Monica thinks you should leverage your face.   

Episode Highlights: 

  • Should you put your picture on your marketing materials?
  • Jenn has never put her picture on anything.
  • Jenn argues that after the first year, your picture ages you.
  • Monica doesn't think you must put your picture on your marketing materials.
  • She thinks if you want to be recognized, then using your picture is a good way to do that.
  • It's important for people to associate your face and name with real estate.
  • You need to be in this business for a long time to have a brand that really stands out in the market.
  • Jenn and Monica discuss whether your team should be named after you or not.
  • Monica doesn't think you necessarily need your picture on the sign.
  • Jenn can see how having your picture on your business card could be helpful at large networking events.
  • Monica doesn't think we use business cards much anymore.
  • Jenn suggests that if you order business cards, you should order a small quantity and get a friend to offer an honest perspective.
  • Monica argues that putting your picture on mailers allows people to connect with you.
  • Jenn questions whether pictures add value.
  • Jenn's number one reason why she thinks agents shouldn't use their picture is because she thinks it's dumb.
  • Tiebreaker Kerri Stretch does not use her picture on marketing materials.
  • Kerri doesn’t put her picture on signs as a safety precaution. 
  • Kerri suggests that people know you more by Googling you. 

3 Key Points:

  1. Your picture can quickly become outdated when used in marketing materials.
  2. Your picture can help people associate your name and face with real estate.
  3. You are your brand in real estate and can leverage your face. 

Resources Mentioned: