In Episode 27 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley duke it out over whether you should specialize as a buyer or listing agent, or offer both services. Hear why Jenn feels that you absolutely should specialize and why Monica thinks most agents can run a full-service business.
- Should you specialize as a buyer agent or a listing agent, or can you do both?
- Jenn says you should specialize because when you specialize in something, you become a master at it.
- Monica feels perfectly capable of serving clients on both sides of the deal.
- Jenn thinks being a buyer's agent requires a different skill set than being a listing agent.
- Jenn says she would prefer not to work with buyers because they take more coddling. A listing is generally more of a business transaction.
- Jenn emphasizes knowing who you are. There are nuances to each of the roles.
- Monica argues that they are both consultative roles that aren’t that different.
- Newer agents typically start on the buy-side.
- Jenn describes what traits she thinks buyer's agents have vs. listing agents.
- Monica argues that most agents fall in the middle space.
- They discuss the time advantages of focusing on listings.
- Monica emphasizes the ability to morph your business when you can represent both sides of the deal.
- When they surveyed other agents, most people agreed with Monica.
- Monica reiterates that most people can act as full-service agents.
- Jenn thinks you should specialize, learn the nuances, and win.
3 Key Points:
- Some people feel that choosing to specialize can help you achieve mastery and better serve your clients.
- Some people feel that agents can use their consultative skills in either role.
- If you’re a new agent, know yourself before choosing a specialty.