Real Estate Fight Club
 

Real Estate Fight Club

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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.

Episodes

WWYD: Which Personal Interests Need To Be Disclosed ?-EP 98

Wednesday Dec 28, 2022

Wednesday Dec 28, 2022

 

 

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

RedX - https://www.theredx.com/fight-club/

 

 

 

 

 




 

 



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Are You Struggling To Convert Real Estate Leads Or Are You Lazy?- EP 170

Monday Dec 26, 2022

Monday Dec 26, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica have a special guest on the show, Grant Wise, the founder of Witly. The question they are collectively addressing today is: Are you struggling to convert your leads or are you just a lazy agent? They might ruffle a few feathers today!

 

Episode Highlights:

  • Grant Wise is the founder of Witly, an automated ad platform. 
  • “The Pyramid of Problems” is an illustration that Grant came up with to help agents visualize the struggles that they will encounter as they go into business whether they are a new agent or someone in the first 3-5 years who feels stuck.
  • The industry average for online lead conversion is 0.8%. Why?
  • Every agent goes through a cycle where they work way too many hours and get burnt out really fast. You have to get the right systems and processes in place.
  • After processes and systems are in place and things are functional, what is next?
  • What about scale? Grant talks about the journey to get there.
  • Approximately 75% of people that are searching on Zillow have no intention to buy a home, they just like looking at houses.
  • A lot of Grant’s clients are converting around 2%. There are some simple things agents can do to boost conversion.
  • Most agents do not come into the industry as business people. It is a “fall back” profession for so many. 
  • Grant is of the theory that most real estate agents are not lazy because there is a difference between being lazy and uneducated. 
  • What are the tips and tools to not be the ‘lazy agent’ or the one who is continually doing the things that are not working? 
  • What about the sales funnel? Grant reviews the types of leads and how you have to create the experience to move them through.
  • Connection is a big piece. Grant has worked with a lot of people and top performing teams. He does something called relationship remarketing. How does it work? 
  • Even for top producers, the connection piece can make such a huge difference. Grant watched a company in Orlando go from 3 million in annual production to 33 million. Grant’s team helped them generate 3500 leads and engagement with their video content.
  • When agents make a change from transaction focus to relationship focus, everything can change for you.
  • If you’re not building a relationship with your client socially, someone else is.

 

3 Key Points:

  1. Grant Wise is the founder of Witly, an ad platform. He created an illustration called the pyramid of problems to help agents visualize the struggles they will face. Lead generation and sales conversion are the first two and he explains why.
  2. There is the learning of how to get customers and then there is the learning how to operationalize the process of getting customers- two different problems, Grant explains. 
  3. Grant is about education. He shares tips and tools to get into action and create an experience for people that can really help you take off. He explains relationship remarketing.

 

 

 

Resources Mentioned:

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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WWYD: Possible Violations Of Commissions- EP 97

Wednesday Dec 21, 2022

Wednesday Dec 21, 2022

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

 

Resources: 



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

RedX - https://www.theredx.com/fight-club/

 

 

 

 

 

 



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Should Agents Pay For Leads Or Take Give A % Of The Sale At Closing?- EP 169

Monday Dec 19, 2022

Monday Dec 19, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about a topic that is specifically in Jenn’s wheelhouse: lead generation and referral costs. How should you be lead generating and how  do you know what you’re getting when you pay for leads ? Don’t miss out!

 

Episode Highlights:

  • Should you pay for leads up front or should you just pay a percentage like a referral fee back to the source? 
  • Monica talks about lead generating companies versus agent to agent.
  • What about leads up for bid?
  • Different companies have different policies in how they charge for leads.
  • Have you heard about Zillow’s flex plan?
  • Jenn explains how her gut reaction is to pay on the percentage. 
  • Are you a good converter? Monica talks about what makes the most sense for you if that is the case.
  • Jenn says she thinks it is a bad idea to personal hire an ISA.
  • Monica advises that she would not lock in for 12 months up front because what if the leads suck? You will want to be able to pivot.
  • What are the different lead sources that you pay up front for?
  • When does it make sense to pay a flat fee upfront?
  • In real estate, 85 % of agents are lost every three years… Jenn warns against following the “shiny object” because not all lead generating sources that you pay for are going to provide good solid leads.
  • If you are an agent and you want to partner with Jenn and Monica to make a lot more money without paying commission, call or text Jenn at (513) 400-1691.
  • Monica puts some math to hypothetical scenarios that Jenn and her sort through.
  • Jenn and Monica list all of the questions you should ask of lead generating sources.
  • Tiebreaker Tiffany McDonald joins the show from eXP Cincinnati. Jenn asks her how you should pay for leads.
  • Tiffany talks about referrals versus generic lottery or leads. She shares tips on how she gets referrals from other agents.
  • Think about what type of referrals you prefer and is sustainable for you personally.
  • Always consider the value of your time.

 

Resources Mentioned:

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

 

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WWYD: Are Service Dogs And Emotional Support Animals Considered Pets In Fair Housing Laws?- EP 96

Wednesday Dec 14, 2022

Wednesday Dec 14, 2022

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

RedX - https://www.theredx.com/fight-club/



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Should Agents Only Get Paid When The House Sells?- EP 168

Monday Dec 12, 2022

Monday Dec 12, 2022

 

On this episode of the Real Estate Fight Club Podcast, hosts Jenn and Monica fight about whether or not agents should get paid only when the house sells. Monica says we all just accept what it is and assume the way it has always been but what if as agents, we question it? What if there was a different pay structure? Don’t miss this one!



Episode Highlights:

  • Monica shares a personal story of when she spent 50 hours in a dog kennel for her 50th birthday to raise $50,000!
  • Jenn says she thinks that agents should get paid like lawyers- paid for the time and a bonus for winning.
  • If there was a retainer would fewer people hire agents?
  • Monica says it is always about the money but Jenn says it never is and that a retainer fee would not change and that buyers and sellers could be charged.
  • Monica believes that the pay is actually set up right and agents should get paid when they deliver.
  • Jenn proposes what if though you thoroughly do your job and the client just simply changes their mind?
  • Monica asks Jenn what the most valuable aspect is of the agent's role from prospect to sale. 
  • What about buyers? Monica says she has never questioned how they get paid. 
  • Jenn shares about “Better Call Saul”. Go check it out on the YouTube page.
  • If the department of justice is questioning the pay of agents Jenn says agents just question too and get in front of the change.
  • If buyers had to pay hourly what would happen? Monica says it would blow up the industry and be terrible, Jenn disagrees.
  • Go to https://jennifermurtland.com/Vault/ to get a strong buyer consultation.
  • Tiebreaker, David Sciplin joins the show; He is a veteran realtor with Coldwell Banker out of San Jose, California.
  • David shares circumstances when he has had clients bail even though he did his job. He shares good advice on how to handle the different situations that may arise.



3 Key Points:

  1. Monica believes that the set up is correct - agents get paid when they deliver on what they agreed with the client and sell the house. 
  2. Jenn brings up the possibility of agents delivering exactly what was expected and agreed upon but then clients simply changing their mind. She says then there is no doubt that agents should get paid even without the sale.
  3. David, the tiebreaker on the show shares circumstances when he has had clients bail even though he did his job. He shares good advice on how to handle the different situations that may arise.

 

 

Resources Mentioned:

  • David Sciplin - 408-647-6326
  • david.sciplin@cbrealty.com

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



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WWYD: How Agents Can Get In Trouble When Managing Earnest Money.- EP 95

Wednesday Dec 07, 2022

Wednesday Dec 07, 2022

WWYD (What Would You Do?) is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Ghostpostr For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

RedX - https://www.theredx.com/fight-club/

 

 



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Are Open Houses A Viable Way To Get Business?- Ep167

Monday Dec 05, 2022

Monday Dec 05, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are tackling the topic of Open Houses. Can you still get business from open houses? Monica says buyers can come out of the woodwork and perhaps sometimes do not have agents. Jenn says that most agents do open houses incorrectly. Tune in for all of the juice this week!

 

Episode Highlights:

  • Buyers can come out the woodwork at open houses and may or may not have agents that they are working with. 
  • Jenn says that most agents do not do open houses correctly. What is the proper process of doing it?
  • For the full checklist of doing an open house right you can find it at: https://jennifermurtland.com/Vault/
  • Monica has gotten clients from a standard open house. 
  • When and how long should open houses be? Jenn talks about her most successful time ranges.
  • Can you do a video when you market your open house?
  • What is the number one mistake with open houses?
  • Too many agents don’t follow up. How can you make sure to engage appropriately?
  • What about finding out where the buyer lives now? Jenn talks about getting listings while you’re at it. 
  • Monica has advice for those who feel uncomfortable door knocking and want to provide a service.
  • Jenn has two pro tips for door knocking. 
  • Do not leave your brochure in their mailbox, it is not allowed!
  • A buyer should not know more than you do about the house or sales in the same neighborhood.
  • Tiebreaker, Karen Santaella, joins the conversation to talk about how to stand out at an open house.
  • Karen shares how she approaches her conversations at open houses.
  • Karen has a lot of experience. Jenn asks her to share her opinions on how often  to do open houses and how to do them right.
  • What data and information can you take to an open house to show your expertise?
  •  




3 Key Points:

  1. There is a right way to go about open houses. Many agents don’t follow the steps and don’t follow up. 
  2. What about door knocking? Jenn likes it. Monica does not. Jenn shares her pro tips for being successful with it.
  3. Karen Santaella, the tiebreaker for this episode, joins to give advice about how to stand out at an open house. She personally builds trust before asking for any personal contact info. She shares how she brings value by providing data.

 

Resources Mentioned:

  • khsantaella@gmail.com

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  



Read more

WWYD: Fair Housing Violations When Tenant Has Emotional Support Animal- EP 94

Wednesday Nov 30, 2022

Wednesday Nov 30, 2022

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault 

Resources: 



Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/

Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)

 

Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)

 

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/

 

RedX - https://www.theredx.com/fight-club/

 



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Top Things You Are Doing That Hurt Your Business- EP 166

Monday Nov 28, 2022

Monday Nov 28, 2022

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to bring out the real issues, addressing the main things that you are doing that are hurting your business. Many real estate agents know there are things that they need to change but they don’t. It is time to stop doing the things that are damaging your business and move in the right direction. Tune in now. 



Episode Highlights:

  • Everyone knows that lead generating gives them money but why is it then that so many don’t do it?
  • Jenn says that lead generation is the number one thing that you have to get right.
  • Agents fall into the trap of thinking that lead generation has to look the same as everybody else.
  • Why do you think that lead gen has to be some torturous thing? Let Jenn and Monica know on the Facebook page.
  • Are you a secret agent? Monica points out this is where a lot of agents take a downfall.
  • Many people actually love what real estate agents do and want to see it on Social. Monica recommends coming from a place of contribution, not asking for business with the formula: Inform. Educate. Demonstrate. And Entertain.
  • You can’t just post about real estate and magically get business, Monica explains.
  • Jenn says stop thinking that you need to do everything! 
  • Jenn and Monica have resources that help you calculate what money making activities you are doing versus other things that you should delegate.
  • What about transaction coordinators?
  • You cannot have a scarcity mindset. Monica talks about how it holds you back. You have to take the leap and start acting like the person that you want to be.
  • There is great value in having a growth mindset and educating yourself as well as choosing carefully who you surround yourself with. 
  • Connect the dots with your why. Monica talks about the “nowhere between two somewheres”
  • Agents are taking overpriced listings in this shifting market. You have to protect your reputation. 
  • The people who are active buyers and should buy the home are in it in the first 7-10 days as a general rule and it has not changed.
  • You have to be comfortable selling your knowledge.
  • Tiebreaker, Nicole Ward joins the conversation. She is a real estate agent in Northeast Ohio. Her podcast is called Confessions Of A  Wife, Mom, and Realtor. She teaches a lot of CE courses as well.
  • Nicole gives her top two things that are damaging real estate agents' business. 

 

3 Key Points:

  1. Lead generation is the number one thing you have to learn to do well in your own way; Also, you can’t be a secret agent…If people don’t know what you do, they will forget about you. 
  2. Do you think that you’re the best real estate agent? Your confidence and mindset will directly affect your trajectory. 
  3. You have to protect your reputation as a realtor. Monica warns against the situations that will hurt your reputation quickly.



Resources Mentioned:

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