Top 3 Mistakes Real Estate Agents Make When Communicating With Their Clients- EP 173

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica welcome Jesse Zagorsky, an agent and influencer who runs The Live Love San Diego Homes team. The question they are fighting over today is the top 3 mistakes real estate agents make when communicating with clients. Are you making them? Tune in and find out.

Episode Highlights:

• Jesse introduces himself. He has been a coach, trainer, owner of his own brokerage with his mother for 14 years with his mother prior to what he is doing now. He is very familiar with all aspects of real estate.
• Jesse’s book is the topic of the cardinal sins of text, DM, and email. Most communication style books are boring but Jesse decided to take them on in a new light.
• What is the deal with email driven communication? Jesse has an interesting success story when he lived in Thailand for a year and was still able to sell hundreds of homes in San Diego.
• When you nail clear communication, your efficiency grows and reaps great benefits as Jesse can attest to.
• Do people like calls or should you text first? How have things changed?
• Concise is key. You are writing to people who are busy doing a lot of other things at the same time. 
• What is the most important thing in creating text messages and emails? Jesse also talks about previewing and bullet points.
• What is digital rapport? Jenn, Monica, and Jesse discuss how it works.
• Jesse recommends asking one question at a time. Jenn says that is super annoying.
• Jenn suggests knowing your client and what their needs and preferences are for  communication.
• Do you reread your messages before you send them?
• Monica asks Jesse to talk about mirror matching and how to establish with the client how they would like to communicate. 
• Jesse says he will honor a clients wishes and will also ask to make a call if a call is deemed necessary even if it was already stated as not their first preference.
•  What about using pictures and GIFs?
• What is texting acceptable and not? 
• What is voice texting good for?
• Jesse shares a story from how he shifted things at the beginning of covid and how it started to really save him on time.
• Know how to ask and answer questions in an appropriate way that gets the information that you need.
• Monica says remember the importance of telling the client what you're going to do and circling back to tell them that you did in fact do what you said.
• Want free training and shows? Check out Jesse’s site: ttps://theagentcollective.com/

3 Key Points:

1. “More and more of our communication in real estate and as human beings is going to written”, says Jesse. He discusses how communication is evolving and the importance of nailing clear communication.
2. The black to white ratio is in a message where black is the text, white is the space around it. So many are guilty of writing huge block emails or text messages that are a page of scrolling. How should you change it up? 
3. Jenn, Monica, and Jesse discuss honoring clients wishes, digital rapport, and helping clients make it through stressful times in their lives.

 

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• Jesse Zagorsky: https://theagentcollective.com/

 

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