Should You Use Storytelling In The Marketing Comments?-EP 130

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it out over the question, “Should you use storytelling in your marketing comments?”  Do you know what storytelling is in the marketing comments? Tune in for the whole story-telling discussion, how to make connections in advertising and connect with people to increase network and sales.

 

Episode Highlights:

• Jenn suggests it would be best if you didn’t take artistic shots but took the normal picture of the house.
• Buyers drive by the house and they know tons of stuff about the sellers before they even go in the house. Jenn shares her take on how this impacts marketing strategy.
• When we have an incredibly low market going on, you can just put a stake in the yard and say this one’s for sale, and you will get it done. But Monica doesn’t think that that is true all the time. So there is something to be said about creating a vision, and stories create visions.
• Jenn has worked with buyers, and they do have decisions based on location and other critically important factors. She thinks if you add fluff, it makes decision-making confusing. 
• Today, Aaron Smith, a licensed agent with the EXP and podcaster, joins the conversation as a tie-breaker.
• When we list the house, buyers look at the price and the bedroom. The next thing they do is filter through all the photos, and then eventually, they will find themselves in the marketing remarks, says Aaron.
• When you go to put the marketing remarks out there, the most critical person or the buyers will read them, and they are going to set up the showing on the house and do their thing, says Aaron.
• Aaron shares her thoughts about people taking pictures of the door knocker and throwing in MLS.
• As salespeople, we have to realize that all types of personalities out there who look at every detail, says Aaron. 

 

3 Key Points:

1. The listing needs to be the property’s details, and it makes sense to do the video and create the story, but it also depends on how people like to consume content.
2. Jenn agrees that buyers fall in love with the property, but she thinks there are better avenues to tell the story than in the description. But as per Monica, the description is the avenue to tell the story. 
3. Aaron feels like you only get so many characters to describe, but you need to keep it convincing and use the adjectives that sell the benefits of the features.

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• Aaron Smith:  https://aaronwsmith.exprealty.com/

 

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