Should You Go To Market With Your New Listing Or Try To Sell Off Market First-EP 144

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it out over, is it better for sellers to play it kind of behind the scenes and let their agent filter out a few people, get a contract, and be done or is it better to present to the market and get as many eyes as possible on it? Tune in for all the angles of perspective.

 

Episode Highlights:

• It is not always in the best interest to go to market with a house. There is this fallacy that every seller wants the highest price, and that's not true, says Jenn.
• Jenn started her career as a wholesaler and properties were starting the foreclosure process with the bank.
• There are a thousand ways to sell a house and today we sold a lot that we never put on the market, explains Jenn.
• Whether or not you should go to market with your new listing  depends on what problem you are solving. If you are looking at value, Monica believes it is the smartest thing to take to the market.
• Jenn talks about grant restrictions, so her choice is to sell it to somebody who has cash or provide the financing.
• Jenn discusses the importance of understanding investment options, 1031, leasebacks and owner financing and rent to own etc. She says as a real estate agent it is important to educate yourself on these things. 
• Monica talks about the VA loans and the importance of understanding.
• As a real estate agent, you have to start asking more questions. Don't come in with your agenda and what you want to do. Have an open mind that you are just simply trying to define what their problem is and solve it in a faster strategic way.
• Lori had properties that she actually advertised in completely different cities and states because that property attracted those kinds of buyers, to her it doesn't really affect one way or another whether it's on the MLS in that sense.
• Lori says that it really depends not only on what the seller wants, but who is the ultimate buyer for a particular house.
• In Lori's local area they had some celebrity type people and it was the last thing that they needed was to have local exposure. The MLS sometimes limits what can be seen and shown as well. 
• Lori has sold several houses and as per her it is not true that you will get the highest price if you put it on the MLS.

3 Key Points:

1. Instead of assuming what we think and what we want, as per Jenn think we need to ask the questions, “What are you hoping for?” and “Why are you putting the house on the market?”
2. Jenn and Monica discuss the importance of setting times for showing a house. 
3. As per tie-breaker Lori Powell it is not in the best interest of the client to list a house on the MLS; For her, it is more about why does the client want to sell?

 

Tweetable Quotes:

• "As real estate agents, we are going to have to know more than we ever have before and part of that is going to be understanding all the ways to sell a house and be a consultant about that." – Jenn
• "If your loan is assumable, that is a huge advantage to somebody or coming into the market." - Monica
• "If a seller is in a nut market and they want to downsize then it is the perfect time to sell. But if they are in a small house and they want to upsize during an up market. It's not a good time to sell." - Lori 
• "If you are selling a half $1,000,000 house in small town, Colorado to a Californian who can't even buy a 500 square foot apartment for 500,000, then you can sell it for more." – Lori 

 

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube

Lori Powell:

• https://www.facebook.com/LetLoriHelp

• https://www.instagram.com/letlorihelp/

• https://twitter.com/letlorihelp?lang=en

 

Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links)

Coach John Kitchens - www.mygrowthscore.com, https://coachkitchens.com/

Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)

Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)

Pipeline Pro Tools - https://pipelineprotools.com/fightclub/