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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.
Episodes
Monday Apr 25, 2022
Monday Apr 25, 2022
On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it out over this question: “Is it better to worry about increasing your sale price, or is it better to increase your unit count?” Tune in for all of the opinions and things to think about!
Episode Highlights:
- When you do a lot of units, you can develop a process, develop your system, and become more efficient. When you do fewer units, you are just reinventing the wheel all the time. It also goes down to whether you are the type of person who likes instant gratification.
- Once you get up to ~35 to 40 deals, it’s almost easier to do something like ~65 or 70. And then once you get to 80, it’s just easier to do over 100.
- As per Jenn the unit count goes up until you get to some point at which you have too much and then there could be diminishing returns.
- If you are starting up your business, you need to do deals because unit count matters the most in the beginning. You can be somebody who sells a million-dollar house, or you can be somebody else that sells four houses for a million.
- In coaching, when you are creating clarity around your goal, the first thing we are talking about is how many deals you want to do because this business will fund your life.
- If you are ramping up and running a business, unit count matters to get your processes in place in the fastest way, and the easiest way to get your process in place is to do a lot of units.
- We have Javon Martin from the J Martin Real Estate Group out of eXp in Houston, TX, for the tiebreaker.
- Jenn can understand from people’s point of view that if you want to make more money, you will get paid more when you increase your sales price, but it is still the unit count.
- How do you get better quality and provide better quality?
3 Key Points:
- Unit counts mean nothing to Monica as a business because her efficiency comes from profitability. If you could make the same amount of money and do 20 deals versus 60 deals, she would do 20 deals.
- Focusing on the money doesn’t always mean that the units will come.
- To increase your business, it is better to increase your unit count. Jenn always tells real estate people to chase the unit counts.
Resources Mentioned:
- Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
- https://jennifermurtland.com/Vault/
- Monica Weakley website | LinkedIn | Facebook
- Real Estate Fight Club Podcast Facebook page | Instagram | YouTube
- Javon Martin Website | Facebook | (832) 463-0437
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