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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.
Episodes
Monday Dec 19, 2022
Monday Dec 19, 2022
On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about a topic that is specifically in Jenn’s wheelhouse: lead generation and referral costs. How should you be lead generating and how do you know what you’re getting when you pay for leads ? Don’t miss out!
Episode Highlights:
- Should you pay for leads up front or should you just pay a percentage like a referral fee back to the source?
- Monica talks about lead generating companies versus agent to agent.
- What about leads up for bid?
- Different companies have different policies in how they charge for leads.
- Have you heard about Zillow’s flex plan?
- Jenn explains how her gut reaction is to pay on the percentage.
- Are you a good converter? Monica talks about what makes the most sense for you if that is the case.
- Jenn says she thinks it is a bad idea to personal hire an ISA.
- Monica advises that she would not lock in for 12 months up front because what if the leads suck? You will want to be able to pivot.
- What are the different lead sources that you pay up front for?
- When does it make sense to pay a flat fee upfront?
- In real estate, 85 % of agents are lost every three years… Jenn warns against following the “shiny object” because not all lead generating sources that you pay for are going to provide good solid leads.
- If you are an agent and you want to partner with Jenn and Monica to make a lot more money without paying commission, call or text Jenn at (513) 400-1691.
- Monica puts some math to hypothetical scenarios that Jenn and her sort through.
- Jenn and Monica list all of the questions you should ask of lead generating sources.
- Tiebreaker Tiffany McDonald joins the show from eXP Cincinnati. Jenn asks her how you should pay for leads.
- Tiffany talks about referrals versus generic lottery or leads. She shares tips on how she gets referrals from other agents.
- Think about what type of referrals you prefer and is sustainable for you personally.
- Always consider the value of your time.
Resources Mentioned:
- Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
- https://jennifermurtland.com/Vault/
- Monica Weakley website | LinkedIn | Facebook
- Real Estate Fight Club Podcast Facebook page | Instagram | YouTube
- Tiffany McDonald: tiffiny.mcdonald@exprealty.com | 513-500-5317
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