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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.
Episodes
Monday Jul 27, 2020
Monday Jul 27, 2020
In Episode 44 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley invite guest Aaron Wittenstein to duke it out over whether you should have your buyers submit a letter with their offer. Hear why Aaron considers this a legal question, how Jenn handles letters with sellers, and how Monica has seen this issue play out with successful offers.
Episode Highlights:
- Should you have your buyers submit a letter with their offer?
- Guest Aaron Wittenstein asks if submitting a letter with your client's offer is legal.
- Aaron is risk-averse. His biggest concern is following the law.
- Jenn thinks submitting a letter is dumb. On the legal issue, she asks whether you're liable if the letter is sealed and you don't know what it says.
- Aaron says it’s all about the math, but is it?
- Jenn says that it does matter who the seller is because you can pull on their heartstrings.
- Monica says it would be nice if it really was about math. There are emotions and attachments.
- Aaron sees that people get tied up in the emotion. He feels that it’s our job to pull them out of the emotions.
- Jenn brings up the point that when people move, it is tied to something emotional.
- Aaron has all offers come in a particular format. He forwards everything to the seller.
- When Jenn receives a letter, she asks sellers if they want it.
- Monica says that as a buyer's agent, you can submit the letter because you're not doing anything wrong.
- Most agents surveyed were pro-letter.
- Monica says that she has had only two buyers ask to write a letter. In both cases, they got the house.
- Jenn says a letter adds no value.
- Aaron tells sellers to run with the money.
- Monica says if you’re representing a buyer, it won’t hurt to submit a letter.
3 Key Points:
- Including a letter with your offer may bring up legal questions.
- We can focus on the numbers, but real estate is also emotional.
- A letter may not add any value, but it also may not hurt.
Resources Mentioned:
- Jenn Murtland LinkedIn | Facebook
- Monica Weakley LinkedIn | Facebook
- Toe 2 Toe Podcast Facebook Page
- Aaron Wittenstein LinkedIn
- Lead Generation Scripts and Objections Facebook group