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Real Estate Fight Club is a podcast for realtors, hosted by Jenn Murtland from Team Synergi Real Estate and Monica Weakley from My Coach Monica. Tune in to hear two different viewpoints about topics agents face every single day! Jenn’s direct, ‘no holds barred’ approach is in opposition to Monica’s softer, 'more relationship-based' approach, and when the two get together… it is a battle for the ages! No matter who you align with, you will walk away with solutions for today's real estate challenges from experienced real estate professionals.
Episodes
Wednesday Oct 09, 2019
Wednesday Oct 09, 2019
In Episode 2 of the Toe 2 Toe Podcast, hosts Jenn Murtland and Monica Weakley duke it out over whether you should provide pre-listing packets and deliver them prior to listing appointments. Heavyweight realtor Brian Kelly weighs in with his take on this issue.
Episode Highlights:
- Should agents use pre-listing packets and should they deliver them prior to going on the listing appointment?
- Monica has never used a pre-listing packet.
- Her rigorous pre-qualification process makes a pre-listing packet unnecessary.
- A pre-listing packet is not necessary to earn and win business.
- Jenn asks about Monica’s pre-qualification questions.
- Jenn feels that the pre-listing packet is important because it contains her marketing plan.
- Clients want to know what you’re going to do for them, how long it is going to take, and how much money they are going to get.
- Jenn even includes the price she thinks they should list the house for.
- The pricing piece helps them understand that they may not be able to get the amount they were hoping to get for the house.
- Monica asks what happens if another agent comes by while the client is still in the grief process about the price Jenn has suggested.
- Jenn says that never happens.
- Monica shares more about her pricing strategy meetings.
- In her presentations, Monica does a deep dive into supply and demand.
- These strategy appointments help Monica stand out because she’s offering something different.
- Jenn says the packets help her stand out.
- Jenn includes the contract in the packet and often she’ll walk into the appointment and the contract has been signed.
- The point is to stand out. Figure out a professional way to stand out from other agents.
- Realtor Brian Kelly weighs in.
- Brian does not use listing packets. He feels they might distract from his focus, which is talking with clients one-on-one and building the relationship face-to-face.
- Brian uses Facebook as his digital resume.
- He highly recommends using video.
- In the past two years, he has dramatically increased his number of listings.
- As a top-producing agent, Monica never used pre-listing packets. Therefore, they are not necessary for success.
- Jenn feels you definitely need the packet so you can answer your client’s important questions.
3 Key Points:
- Some realtors do not use pre-listing packets because they feel their listing presentations and pre-qualification questions make packets unnecessary.
- Some realtors insist that a pre-listing packet is necessary for answering important questions and setting expectations in a professional way.
- Find a way to stand out from other realtors, whether it’s through your amazing listing presentation, a pre-listing packet, or something entirely different.
Resources Mentioned: